It's Your Turn to Play!

Advertising surrounds us in our everyday lives, and advertisers use countless means to catch the customer's eye, including sexuality, celebrity appeal, fantasy, comedy, and creativity.   Advertisements are located everywhere. No one can go anywhere without seeing at least one advertisement. These ads, as they are called, are an essential part of every type of media. They are placed in television, radio, magazines, and can even be seen on billboards by the roadside. Advertisers pay media companies to place their ads into the media. Therefore, the media companies make their money off of ads, and the consumer can view this material for a significantly less price than the material would be without the ads. Advertisers’ main purpose is to influence the consumer to purchase their product. Sometimes ads can be misleading in ways that confuse the consumer to purchase the product for reasons other than the actual product were designed for. So up to my mind, it is very important for any company to create and follow a good and appropriate advertising strategy. Today we are going to focus on two examples of good and bad advertising campaigns and also look at and show up the results of those advertising strategies.
Creative strategies promote publicity, public relations, personal selling and sales promotion. First of all we want to focus your attention on Master Card. MasterCard's current advertising campaign tagline is "Priceless". The slogan associated with the campaign is "There are some things money can't buy. For everything else, there's MasterCard." It is also interesting to note, from 1987 to 1997, MasterCard tried five advertising campaigns-and failed to narrow the gap with Visa. After that McCann create the “Priceless” campaign. So it was a really good and creative marketing campaign which led to raised sales, profit etc. Master Card hasn’t changed its advertising strategy since that. To my mind it isn’t strange.   You change your advertising campaign only when the...