4ps of Gillette

Introduction

Procter ＆ Gamble has one of the world largest and strongest brand portfolios, including such familiar brands Pampers, Tide, Ariel, Always, Pantene, Bounty, Folgers, Pringles, Charmin, Downy, Lams, Crest, Secret, and Olay. In fact, P＆G offers seven shampoo brands, six detergent brands, and six soap brands in the U.S. In each of these categories, P＆G’ s products compete against each other, in addition to products offered by other companies, for share of the customer’ s wallet. A company with more than 300 brands sold in more than 140 countries maximize profits without cannibalizing its own sales. It all starts with a solid understanding of consumers and how a brand fits in to consumers’ lives. P＆G believes that a brand must stand for something singular in a consumer’ s life. As a result, each brand is carefully positioned to target a very specific segment of the market.
By Procter ＆ Gamble and it's a specific brand, on the marketing principles will be explained including definition of marketing, as well as details of the marketing mix. Secondly, there are explanations of different groups of consumer behavior. Of course, Procter ＆ Gamble use different marketing campaigns for different groups. Finally, applying marketing principles provide a plan for this brand which will make improvements.

Main body

Part1 Marketing definition and application
The definition of marketing
The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
Marketing is important for every profit-making business, it can help companies build a good relationship with customers. And enterprises can achieve different objectives. Today, the key to marketing is to become more competitive. Therefore, enterprises have a good marketing is essential.
Marketing oriented company at Procter ＆ Gamble
The definition of marketing oriented
The company pay attention to creating value for customers and...