A Report on Building Csr an Hr Perspective
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A report on BUILDING CSR AN HR PERSPECTIVE
BY SUSHRUTHA.M 09251
1
A REPORT ON
BUILDING CSR AN HR PERSPECTIVE
SUSHRUTHA.M ROLL NO – 09251
BATCH XVII, 2009-2011
Report submitted in partial fulfillment for the award of Post Graduate Diploma in Management VIGNANA JYOTHI INSTITUTE OF MANAGEMENT (APPROVED BY AICTE, MINISTRY OF HRD, GOVT OF INDIA) BACHUPALLY, HYDERABAD
2
Table of Contents
EXECUTIVE SUMMARY: ............................................................................................ 5 INTRODUCTION:.......................................................................................................... 6 OBJECTIVES OF THE STUDY: .................................................................................... 7 SCOPE OF THE STUDY................................................................................................ 8 METHODOLOGY: ......................................................................................................... 8 LIMITATIONS OF THE STUDY: .................................................................................. 8 FACTORS THAT ARE TO BE CONSIDERED WHEN STARTING A CSR STRATEGY.................................................................................................................... 8 CORPORATE SOCIAL RESPONSIBILITY IN RELATION TO INDIAN CORPORATES ............................................................................................................ 10 HR‘S ROLE IN PROMOTING CORPORATE SOCIAL RESPONSIBILITY ............... 13 HR STRATEGIC FOCUS: ............................................................................................ 19 CHALLENGES IN HR INVOLVEMENT WITH CSR .............................................. 21 CSR AS A KEY TO RETAIN ....................................................................................... 22 CORPORATE SOCIAL PERFORMANCE AS A COMPETITIVE ADVANTAGE IN ATTRACTING A QUALITY WORKFORCE...
BY SUSHRUTHA.M 09251
1
A REPORT ON
BUILDING CSR AN HR PERSPECTIVE
SUSHRUTHA.M ROLL NO – 09251
BATCH XVII, 2009-2011
Report submitted in partial fulfillment for the award of Post Graduate Diploma in Management VIGNANA JYOTHI INSTITUTE OF MANAGEMENT (APPROVED BY AICTE, MINISTRY OF HRD, GOVT OF INDIA) BACHUPALLY, HYDERABAD
2
Table of Contents
EXECUTIVE SUMMARY: ............................................................................................ 5 INTRODUCTION:.......................................................................................................... 6 OBJECTIVES OF THE STUDY: .................................................................................... 7 SCOPE OF THE STUDY................................................................................................ 8 METHODOLOGY: ......................................................................................................... 8 LIMITATIONS OF THE STUDY: .................................................................................. 8 FACTORS THAT ARE TO BE CONSIDERED WHEN STARTING A CSR STRATEGY.................................................................................................................... 8 CORPORATE SOCIAL RESPONSIBILITY IN RELATION TO INDIAN CORPORATES ............................................................................................................ 10 HR‘S ROLE IN PROMOTING CORPORATE SOCIAL RESPONSIBILITY ............... 13 HR STRATEGIC FOCUS: ............................................................................................ 19 CHALLENGES IN HR INVOLVEMENT WITH CSR .............................................. 21 CSR AS A KEY TO RETAIN ....................................................................................... 22 CORPORATE SOCIAL PERFORMANCE AS A COMPETITIVE ADVANTAGE IN ATTRACTING A QUALITY WORKFORCE...