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RESEARCH DISSERTATION
“CONSUMER BANKING BUSINESS STRATERGY OF ABBANK PERIOD 2010 - 2015”
Author: Program: 14th Intake: Tutor: Adviser: Hanoi:
Ms Phan Thu Hien MBA 2005 – 2007 Mr Vu Tri Dung Mr Pham Anh Dung December 2009
STABLE OF CONTENT
COVER TABLE OF CONTENT LIST OF ABBREVIATIONS LIST OF TABLES PREFACE CHAPTER 1: THEORETICAL BACKGROUND ON BUSINESS STRATEGIC MANAGEMENT. 1.1. 1.1.1. 1.1.2. 1.2. 1.2.1. 1.2.2. 1.2.3. 1.3. 1.3.1. 1.3.2. 1.3.3. 1.3.4. 1.4. 1.4.1. 1.4.2. 1.5. 1.5.1. 1.5.2. 1.5.3. Overview of strategic management Definition Strategic Management Process Mission, Vision, Core Values Vision Mission Core Values Strategic Analysis Macro Environment Analysis Industry Environment Analysis Internal Environment Analysis SWOT Matrix Strategic Selection Corporate Strategy Business Strategy Implementation and Evaluation Organizational structure Controlling System Building Action Plan 6 6 8 8 8 8 9 9 9 11 14 15 16 16 17 19 19 20 20 1 2 4 5 6
CHAPTER 2: SITUATION OF BUSINESS STRATEGY OF ABBANK 2.1. 2.1.1. 2.1.2. 2.1.3. 2.1.4. 2.2. 2.2.1. 2.2.2. Business Overview General Information Organization structure Product & services Business situtation of year 2008 Influence of macro envirnment factors Political, legal, policy factors Economic factors 21 21 21 22 23 25 25 25
2
2.2.3. 2.2.4. 2.2.5. 2.2.6. 2.3. 2.3.1. 2.3.2. 2.3.3. 2.3.4. 2.3.5. 2.4.
Social and cultural factors Population & labour force Technological factors Integration factors Analysis of industry environment factors Threats from new banks Threats of substitute Threats of customers Threats of suppliers Industry rivalry Comparison of ABBANK’s internal environment with two competitors
26 27 27 27 28 28 28 29 29 29 30
CHAPTER 3: IMPROVE THE BUSINESS STRATEGY OF ABBANK, PERIOD 2010-2015 3.1. 3.1.1. 3.1.2. 3.2. 3.2.1. 3.2.2. 3.2.3. 3.3. 3.3.1. 3.3.2. 3.3.3. 3.4. 3.4.1. 3.4.2. Building and selecting the business strategy: S.W.O.T Analysis G.R.E.A.T Analysis Implementation orientation...
“CONSUMER BANKING BUSINESS STRATERGY OF ABBANK PERIOD 2010 - 2015”
Author: Program: 14th Intake: Tutor: Adviser: Hanoi:
Ms Phan Thu Hien MBA 2005 – 2007 Mr Vu Tri Dung Mr Pham Anh Dung December 2009
STABLE OF CONTENT
COVER TABLE OF CONTENT LIST OF ABBREVIATIONS LIST OF TABLES PREFACE CHAPTER 1: THEORETICAL BACKGROUND ON BUSINESS STRATEGIC MANAGEMENT. 1.1. 1.1.1. 1.1.2. 1.2. 1.2.1. 1.2.2. 1.2.3. 1.3. 1.3.1. 1.3.2. 1.3.3. 1.3.4. 1.4. 1.4.1. 1.4.2. 1.5. 1.5.1. 1.5.2. 1.5.3. Overview of strategic management Definition Strategic Management Process Mission, Vision, Core Values Vision Mission Core Values Strategic Analysis Macro Environment Analysis Industry Environment Analysis Internal Environment Analysis SWOT Matrix Strategic Selection Corporate Strategy Business Strategy Implementation and Evaluation Organizational structure Controlling System Building Action Plan 6 6 8 8 8 8 9 9 9 11 14 15 16 16 17 19 19 20 20 1 2 4 5 6
CHAPTER 2: SITUATION OF BUSINESS STRATEGY OF ABBANK 2.1. 2.1.1. 2.1.2. 2.1.3. 2.1.4. 2.2. 2.2.1. 2.2.2. Business Overview General Information Organization structure Product & services Business situtation of year 2008 Influence of macro envirnment factors Political, legal, policy factors Economic factors 21 21 21 22 23 25 25 25
2
2.2.3. 2.2.4. 2.2.5. 2.2.6. 2.3. 2.3.1. 2.3.2. 2.3.3. 2.3.4. 2.3.5. 2.4.
Social and cultural factors Population & labour force Technological factors Integration factors Analysis of industry environment factors Threats from new banks Threats of substitute Threats of customers Threats of suppliers Industry rivalry Comparison of ABBANK’s internal environment with two competitors
26 27 27 27 28 28 28 29 29 29 30
CHAPTER 3: IMPROVE THE BUSINESS STRATEGY OF ABBANK, PERIOD 2010-2015 3.1. 3.1.1. 3.1.2. 3.2. 3.2.1. 3.2.2. 3.2.3. 3.3. 3.3.1. 3.3.2. 3.3.3. 3.4. 3.4.1. 3.4.2. Building and selecting the business strategy: S.W.O.T Analysis G.R.E.A.T Analysis Implementation orientation...