Allstate

Using the model for goal setting, evaluate Allstate's goal setting process to determine whether or not Allstate has an effective goal-setting program  

Goal setting is an important and essential tool in helping organizations to remain productive and profitable.   Goal setting allows an organization to evaluate employee performance and to define what areas of the organization are in need of improvement.   The basic components of the goal setting model are Challenge, Moderators, Mediators, Rewards, Satisfaction, and Consequences.   The following is a brief description of the basic components of the goal setting model.   Challenge is defined through the difficulty level of the goals.   The moderators of Ability, Goal Commitment, Feedback, Task Complexity, are used to moderate the relationship strength between performance and goals.   Mediators such as Direction of Attention, Persistence, and Effort, all serve to support the achievement of the defined goals.   The factor of rewards is an important component in goal setting.   Rewards are key in motivating employees to achieve the organizations goals and to maintain a high performance level.   The factor of satisfaction can be influenced by many things, including the accomplishment of a goal and positive interaction between fellow co-workers.   Lastly, the factor of consequences.   The consequences of reaching goals are employees committing to and accepting future challenging goals.   In using the aforemetioned factors of the goal setting model to evaluate Allstate's own   effectiveness in goal setting, one finds that Allstate is a company with clearly defined goals for achieving success.   Allstate's effectiveness in goal setting is demonstrated in the company's plan for achieving employee diversification.   Allstate's has taken four key steps, that closely follow the basic goal setting model, in order to accomplish their goal of diversity.   Step one was the implementation of a succession program.   Allstate's succession program...