Analysis of Microsoft Dynamics Crm

With the release of Microsoft Dynamics CRM many third party analysts of the product have consistently ranked it one of today’s leading solutions. With its low cost and ease of integrating with other Microsoft products such as Office and Excel; it is a widely used product with many different companies. As well as being able to integrate Dynamics CRM with other Microsoft products, there are also many third party products that are able to work with Microsoft Dynamics CRM to better help your company meet its specific requirements. With this wide range of availability to further customize this product to better meet your companies’ specific needs, it clearly makes it a very useful tool for many different companies from retail to the medical industry. Microsoft Dynamics CRM uses the familiar user interface of Microsoft Outlook as well as having plug-in functionality to Outlook to further its simplicity of use. Offering a better value than the leading competitor, Dynamics CRM high configurability leverages a company’s current computing platform to meet your requirements at a lower cost. With no need for a reliance on outside consultants or an internal IT department, Dynamics CRM makes it easier for business owners to maintain and operate.
      One company that utilizes the functionality of Dynamics CRM is Data Reduction Systems, based in Union, New Jersey. Data Reduction Systems “provides data storage archival and retrieval solutions to businesses. Its offerings support server-based business operations including accounting and solutions tailored to pharmaceutical companies”(www.microsoft.com). The company’s CRM solution prior to using Microsoft Dynamics was failing to reach the business’ expectations and therefore created a lack of efficiency such as unmaintained sales pipeline data. This inefficiency meant that managers were unable to identify and act on emerging sales trends because they didn’t have the necessary information and insight into their sales operations....