Apple Enter China
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- Category: English
- Date Submitted: 11/06/2012 12:09 AM
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The Apple Inc is stepping up its efforts to expand its presence in China. Apple's largest store in Asia opened in Beijing's Wangfujing shopping district on October 20, 2012. The store is Apple's third in Beijing and its sixth on the Chinese mainland. John Browett, Apple's senior vice-president of retail, said that a store in the South China city of Shenzhen is also about to open and there will be more stores across China in the future.
Why Apple very valued the Chinese market? I think there are three important organizational environment reasons.
The Economic Environment
China has become an essential market for multinationals, going beyond a mere supportive role for companies’ worldwide operations. In 2011, 66 percent of the companies report their revenue growth in China exceeded that of their operations worldwide. I think there are two points of economic environmental factors that attract Apple's investment in China:
First, China is an emerging economy that offers lot of market opportunities for foreign investment. China is one of the biggest countries in production and consumption covering almost every industries and products. After more than a quarter century of reform and opening to the outside world, by 2005 China’s economy had become the second largest in the world after the United States. The country has a huge potential for economic growth offering access to a large market and considerable savings in labor costs.
Second, the global recession affected the entire world economy since 2008. The economic side effects of the European sovereign debt crisis, accompanied with slowing economic growth of the U.S. continues to provide obstacles to world economic growth. This situation has forced Apple to turn its attention to emerging markets. Although the global economic recession has a great influence on China, China has maintained a strong momentum of economic growth. This is why Apple remains optimistic about the Chinese market in the case of global...
Why Apple very valued the Chinese market? I think there are three important organizational environment reasons.
The Economic Environment
China has become an essential market for multinationals, going beyond a mere supportive role for companies’ worldwide operations. In 2011, 66 percent of the companies report their revenue growth in China exceeded that of their operations worldwide. I think there are two points of economic environmental factors that attract Apple's investment in China:
First, China is an emerging economy that offers lot of market opportunities for foreign investment. China is one of the biggest countries in production and consumption covering almost every industries and products. After more than a quarter century of reform and opening to the outside world, by 2005 China’s economy had become the second largest in the world after the United States. The country has a huge potential for economic growth offering access to a large market and considerable savings in labor costs.
Second, the global recession affected the entire world economy since 2008. The economic side effects of the European sovereign debt crisis, accompanied with slowing economic growth of the U.S. continues to provide obstacles to world economic growth. This situation has forced Apple to turn its attention to emerging markets. Although the global economic recession has a great influence on China, China has maintained a strong momentum of economic growth. This is why Apple remains optimistic about the Chinese market in the case of global...