Assignment: Wal-Mart Takes on the World” Mini-case
To make a success of India’s adventure and evade the type of oversight, we had in Korea and Germany we should send our top managers to gain knowledge about the regional culture, products, branding, and design. Culture is an increasing topic in the modernization location. However, we would be entering a market, which India Retail forecast amount of retail sell would increase from $353 billion in 2010 to $543.2 billion before 2014.
“[The greater availability of personal credit and a growing vehicle population to improve mobility also contribute to a trend towards annual retail sales growth of 11.4 per cent. Mass grocery retail (MGR) sales in India are forecast to undergo enormous growth over the forecast period. BMI further predicts that sales through MGR outlets will increase by 154 per cent to reach US$ 15.29 billion by 2014. This is a consequence of India's dramatic, rapid shift from small independent retailers to large, modern outlets]” (India Brand Equity Foundation, 2010-2015 ).
India and China are forecast in 2010 and in 2014 to give an account to nearly 91% of the retail sell; the regional marketplace estimated is 92% or higher. India should undergo a great deal of quick growth in the region; its estimated marketplace during 2010 is 13.9%, which is estimated to escalate to 14.3% before 2014.
“[Moreover, for the fourth time in five years, India has been ranked as the most attractive nation for retail investment among 30 emerging markets by the US-based global management-consulting firm, A T Kearney in its 8th annual Global Retail Development Index (GRDI) 2009. India remains among the leaders in the 2010 GRDI and presents major retail opportunities. India's retail market is expected to be worth about US$ 410 billion, with 5 percent of sales through organized retail, meaning that the opportunity in India remains immense. Retail should continue to grow rapidly up to US$ 535 billion in 2013, with 10 per...