Audience Analysis

                                                        Audience Analysis
Audience Analysis Worksheet
1. What characteristics of the audience must you consider?
      The speaker would need to keep in mind that the audience is ranging from managers, sales people, and customers. Everyone in the audience has a special interest in the company and presentation because they are all stakeholders. Being stakeholders it is important to understand that they all want what’s best for the business since they have an investment or interest in the business. Emphasizing the good news and information is a good idea but they want the whole truth. It is also important to share the goals the business has set for the company becoming more successful.
2. What communication channels are appropriate? Explain.
      Since the information that is shared at this presentation will be sales it is a good idea to use a power point presentation. Not everyone can keep up with data and facts being presented orally. The visual aide helps people understand better. That way all the data and sales figures, goals, and specifics can be included and easily accessible to the audience. It might also be a good idea to pass out a couple of pages of facts from the presentation such as charts or graphs indicating what the sales are.
3. What are some considerations to keep in mind given the diversity of the audience?
      It is important to keep in mind that the audience consists of a variety of people including managers, sales people, and customers. They may not all understand what you say the same way. Simple language is safer to go with when presenting to a larger audience which ranges in diversity. Complicated terms are unnecessary when dealing with a variety of people in the audience. People in the audience may have different views than you may have presenting this information, it would be important to ask the audience for ideas on strategies after sharing what strategies you already...