Beer in Saudi Arabia

The rapidly increasing young population in Saudi Arabia, along with the preference for Westernised lifestyles, is continuing to have an impact on driving sales of beer. Nonetheless, due to Islamic restrictions on alcohol, the majority of consumers are settling for the alternative choice of non/low alcohol beer, which has led manufacturers to introduce new fruit flavour variants, such as apple, strawberry, peach and lemon mint, to name just a few. This illustrates the high demand and fierce compe...

Beer in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents
1.   Definitions
2.   Sales of Beer by Category: Total Volume 2010-2015
3.   Sales of Beer by Category: % Total Volume Growth 2010-2015
4.   Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
5.   Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
6.   GBO Company Shares of Beer: % Total Volume 2011-2015
7.   LBN Brand Shares of Beer: % Total Volume 2012-2015
8.   Forecast Sales of Beer by Category: Total Value 2015-2020
9.   Key Facts
10.   Appendix

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