"Our formula is simple: we’re a growth company focused on better solving the unmet needs of our customers—and we rely on our employees to solve those puzzles. Thanks for stopping. " (Making a Fortune, n.d) |
“Making life fun and easy for consumers” (Zoom Share, n.d.) |
4. Company goals
List at least one company goal that can be accomplished through a strategic plan:
“To be the best consumer electronics outlet in the US and beyond” (Hoovers, 2013) |
List at least one company goal that can be accomplished through an operational plan:
To become a larger internet retailer |
5. Insert a SWOT analysis in the following chart:
Strengths | Weaknesses |
Recognizable brand name | Large storefronts, which make quick trips difficult |
Non-commission paid sales staff | High overhead |
Large online presence | Products often appear in disarray |
Opportunities | Threats |
More online growth | Large supercenters, such as Wal-Mart |
Other big name electronics stores going under | Electronic discounters and resellers |
More high end items | Stiffer online competition |
6. Insert strategic and operational plans:
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Open stores in at least 2 new countries per year |
Already top retailer in US. This will cover the...