Brics Sweet and Savoury Spreads Market Strategies and Forecasts, 2014 to 2020

Sweet and savoury spread includes Jams, Honey, Chocolate spreads, Marmalade, Bovril and other products. Some drivers are growing health awareness, increasing demand for convenience food and perceiving spreads as an indispensable ingredient used in food stuff. Increasing popularity of cereals, declining sales of bread and rising cost of raw materials such as fruits, sugar and cocoa are the restraints in the sweet and savoury spread market.

Sweet and savoury spread market in India and China is expected to show double digit growth with a healthy CAGR.

On the basis of type sweet and savoury spread market is segmented into Honey, Jam and preserves, Nut and seed based spreads, Chocolate spread, Yeast based spreads. On the basis of region sweet and savoury spreads market is segmented into North America, Asia Pacific, Europa and Rest of the world.

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Spread market in Brazil is highly fragmented owing to the presence of various regional players. Hindustan Unilever Limited launched various spreads such as Bread spread, Kissan creamy spreads. Some other spreads are mayonnaise based spreads that includes flavours such as classic mayonnaise, tomato twist and cheesy garlic. Kissan also added products such as Fruit Kick Spreads and fruity sweet spreads that were targeted at calorie conscious teenagers. In Russia changing lifestyle, busy schedule and shortage of time for making home-made preserves, storage issues promotes the usage of readymade spreads. In Russia manufacturers offer wide range of preserves and jams which is not feasible to be made at home. In China Frutarom set up new manufacturing unit in Shanghai in order to capture various opportunities in savoury sector

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Key players in the Indian spread market are Dabur India Limited, Unilever, Good food group A/S Presently Kiviks Markmav Indústria...