Brm Research Proposal
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Cooper−Schindler: Business Research Methods, Eighth Edition
I. Introduction to Business Research
4. The Research Proposal
© The McGraw−Hill Companies, 2003
CHAPTER
4
The Research Proposal
Learning Objectives
After reading this chapter, you should understand . . . 1 The purpose of the proposal and how it is used by the researcher and management decision maker. The types of proposals and the contents of each. The two processes for evaluating the quality of proposals and when each is used.
2 3
94
Cooper−Schindler: Business Research Methods, Eighth Edition
I. Introduction to Business Research
4. The Research Proposal
© The McGraw−Hill Companies, 2003
Bringing Research to Life
“C
ome on over here and meet Robert Buffet.” The president of the Economic Development Council seized Myra Wines by the elbow and propelled her across the dining room to meet a tall young man suited in navy blue pinstripes. She recognized his name: He was the local manager of a national accounting firm. “Robert Buffet, meet Myra Wines, consumer affairs manager for MindWriter.” “Hello, Robert,” she said. She studied him carefully, from his brightly shined black shoes to his razor cut hair. He was about the same age as her new consultant, Jason Henry, but something in the way he held himself suggested a self-assurance that Jason had not yet developed. This young man dressed like a banker, while Jason suggested a sincere yet somehow impatient librarian. “And what a pleasure it is to meet you,” he said in a ripe baritone voice, smiling with his lips but not his eyes, which had wandered to a prominent banker who was chatting with a competing CPA. “Here’s the situation, Myra,” said the president. “The state commerce secretary has been concerned for some time about the extent to which entrepreneurial companies, which are popping up all over the state, are actually investing in jobbuilding technology. They have contracted with Robert’s firm to study the...
I. Introduction to Business Research
4. The Research Proposal
© The McGraw−Hill Companies, 2003
CHAPTER
4
The Research Proposal
Learning Objectives
After reading this chapter, you should understand . . . 1 The purpose of the proposal and how it is used by the researcher and management decision maker. The types of proposals and the contents of each. The two processes for evaluating the quality of proposals and when each is used.
2 3
94
Cooper−Schindler: Business Research Methods, Eighth Edition
I. Introduction to Business Research
4. The Research Proposal
© The McGraw−Hill Companies, 2003
Bringing Research to Life
“C
ome on over here and meet Robert Buffet.” The president of the Economic Development Council seized Myra Wines by the elbow and propelled her across the dining room to meet a tall young man suited in navy blue pinstripes. She recognized his name: He was the local manager of a national accounting firm. “Robert Buffet, meet Myra Wines, consumer affairs manager for MindWriter.” “Hello, Robert,” she said. She studied him carefully, from his brightly shined black shoes to his razor cut hair. He was about the same age as her new consultant, Jason Henry, but something in the way he held himself suggested a self-assurance that Jason had not yet developed. This young man dressed like a banker, while Jason suggested a sincere yet somehow impatient librarian. “And what a pleasure it is to meet you,” he said in a ripe baritone voice, smiling with his lips but not his eyes, which had wandered to a prominent banker who was chatting with a competing CPA. “Here’s the situation, Myra,” said the president. “The state commerce secretary has been concerned for some time about the extent to which entrepreneurial companies, which are popping up all over the state, are actually investing in jobbuilding technology. They have contracted with Robert’s firm to study the...