Unit four: Principles of supporting change in a business environment
Assessment
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Name: Allison Johnson Business and Administration Unit 4
Section 1 – Understand why change happens in a business environment
1. Explain why change happens in a business environment. You should include at least three reasons in your answer.
An important element of business is change, imagine what could happen if your business stayed exactly the same as the moment that it was established. Some changes happen for a reason some can be small changes but on the other hand some changes can be very large.
Without certain changes your internal and external customers will not stay satisfied with your products or the services that you provide the company would not then be able to meet its objectives or targets and for some companies the consequences could result in the company no longer being required
• Social - Advertising and PR, brands and image, consumer attitudes, consumer buying preferences, ethical issues, events, media views.
• Technology - the ability to install new technology, emerging new technologies, funding for technological research, development and implementation, intellectual property rights, technology legislation and the technological life cycle.
• Economic - Domestic - tax and interest rates, competitors' behaviour, trends and economic...