Business Case Studies
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Business Case Studies
Country GuestHouse Schonegg
Executive Summary
Country Guesthouse Schönegg is a guesthouse and licensed restaurant located in Murrumbateman. It has been operating as a small business since 2003.
The owners are Evelyn and Richard and they run the business as a bed and breakfast only.
They use the 4ps in marketing of business very well and they know who their target market is and how to appeal to it.
The business systems used are of great value to the owners and assist them in running their business successfully.
History of the Country GuestHouse Schonegg
Country Guesthouse Schönegg is a guesthouse and licensed restaurant located in Murrumbateman, which is part of the Canberra cool-climate wine district and it takes 30 minutes to get there from Canberra.
The owners Evelyn and Richard bought 8 hectares of land in 2000 and started developing both their home and two rooms of the guesthouse. Schönegg opened in March 2003
They received a grant from AusIndustry and they added 4 additional rooms; these were opened in 2007.
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Size of the business
Schönegg would be classifed as a small business because there are only 16 peope that work there.
There is one full time person, one of the owners, Evelyn, 3 permanent part time people, the other owner, Richard, who also works another full-time job and a breakfast cook and a cleaner. They have about 12 casual staff who help in the kitchen and room cleaning as required.
| | |
The use of the 4ps in marketing of the business
Product – the guesthouse is a bed and breakfast business. This allows the owners...
Country GuestHouse Schonegg
Executive Summary
Country Guesthouse Schönegg is a guesthouse and licensed restaurant located in Murrumbateman. It has been operating as a small business since 2003.
The owners are Evelyn and Richard and they run the business as a bed and breakfast only.
They use the 4ps in marketing of business very well and they know who their target market is and how to appeal to it.
The business systems used are of great value to the owners and assist them in running their business successfully.
History of the Country GuestHouse Schonegg
Country Guesthouse Schönegg is a guesthouse and licensed restaurant located in Murrumbateman, which is part of the Canberra cool-climate wine district and it takes 30 minutes to get there from Canberra.
The owners Evelyn and Richard bought 8 hectares of land in 2000 and started developing both their home and two rooms of the guesthouse. Schönegg opened in March 2003
They received a grant from AusIndustry and they added 4 additional rooms; these were opened in 2007.
| | |
Size of the business
Schönegg would be classifed as a small business because there are only 16 peope that work there.
There is one full time person, one of the owners, Evelyn, 3 permanent part time people, the other owner, Richard, who also works another full-time job and a breakfast cook and a cleaner. They have about 12 casual staff who help in the kitchen and room cleaning as required.
| | |
The use of the 4ps in marketing of the business
Product – the guesthouse is a bed and breakfast business. This allows the owners...