1) Able Corporation Mission Statement
The purpose of the business is to have a worldwide presence in the field of power tools, lawn mowers, lawn furniture, microwaves, and ranges. The business: manufacturing and marketing of power tools, lawn mowers, lawn furniture, microwaves, and ranges. The values: manufacturing high quality and high performance equipment backed by high quality after sales service and sold by high profile chain shops.
2) What principle would you use in order to prioritize the implementation steps needed to accomplish the strategic objectives?
The operating principles would include: 1) Increasing the market share. 2) Increasing the production of the products with maintaining the highest quality of the products. 3) Incorporating the latest technology in our products. 4) Establishing contacts with the large chain shops like Sears, Best-Buy and Wal-Mart and appointing them for the sales of the company’s products. 5) Developing a strong after sales service network for the areas to be covered. 6) Providing fast and efficient after sales service. 7) Doing ongoing research and incorporating the latest technologies in our products. 8) Developing and retaining a strong team of professions, including R& D personnel, production team and marketing professionals. 9) Developing a healthy financial structure for the company. 10) Developing and maintaining a good synergy with the store chains so that these stores are satisfied with the performance of the company.
3) What post implementation and feedback mechanisms would you have in place to evaluate the effectiveness of the process? What measures would you use?
In one year the company should consolidate its manufacturing facilities, complete its product development, test the products, acquire the sales rights to the targeted territories, recruit personnel for the expansion into the global market place, recruit personnel who have experience in dealing with global purchases, and arrange for...