Business Partner
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- Date Submitted: 04/14/2013 12:44 AM
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INCREASING MARKET SHARE OF PASSENGER CARS IN AN EMERGING MARKET LIKE INDIA
PROJECT REPORT
Submitted in partial fulfillment of the requirements for the award of the
INTERNATIONAL MBA IN SPECIALIZATION : MARKETING
By
SUNDARAM NAGARAJAN IYER
Enrollment Number : UBI/MBA/I/JUL11/7423
Under the guidance of
MR. AMEYA AMBULKAR B.M.S., MBA
[Faculty for Strategic Management, JARO Education]
JARO EDUCATION
MUMBAI
April 2012
DECLARATION
I, Sundaram Nagarajan Iyer do hereby declare that this project report titled “INCREASING MARKET SHARE OF PASSENGER CARS IN AN EMERGING MARKET LIKE INDIA” submitted in partial fulfillment of the requirement for the International MBA in specialization MARKETING is my original work and it has NOT formed the basis for the award of any other degree.
Signed
[Sundaram Nagarajan Iyer]
Place : Mumabi
Datei : 14th April 2012
ACKNOWLEDGEMENT
At the outset I acknowledges my thanks to JARO Education for the opportunity given to me to do a project, which is a very interesting topic.
I acknowledge the support and cooperation offered by all the staff of JARO Education, who guided me in successfully completing this project.
The author expresses profound thanks and appreciation to Mr.Ameya Ambulkar, Faculty for Strategic Management, JARO Education, who is the guide for this project, and who read the project report completely and offered lot of valuable suggestions for its betterment. Most of his suggestions have been incorporated in this project report.
The author of this project report places on record sincere thanks and gratefulness for all other people who helped, directly and indirectly, in successfully completing this project work.
Some of the suggestions offered by various people could not be fully incorporated, due to paucity of space. However, these suggestions’ and their logic have been incorporated in its spirit and it is reflected in several pages of this project.
Table of Contents
S.No Topic...
PROJECT REPORT
Submitted in partial fulfillment of the requirements for the award of the
INTERNATIONAL MBA IN SPECIALIZATION : MARKETING
By
SUNDARAM NAGARAJAN IYER
Enrollment Number : UBI/MBA/I/JUL11/7423
Under the guidance of
MR. AMEYA AMBULKAR B.M.S., MBA
[Faculty for Strategic Management, JARO Education]
JARO EDUCATION
MUMBAI
April 2012
DECLARATION
I, Sundaram Nagarajan Iyer do hereby declare that this project report titled “INCREASING MARKET SHARE OF PASSENGER CARS IN AN EMERGING MARKET LIKE INDIA” submitted in partial fulfillment of the requirement for the International MBA in specialization MARKETING is my original work and it has NOT formed the basis for the award of any other degree.
Signed
[Sundaram Nagarajan Iyer]
Place : Mumabi
Datei : 14th April 2012
ACKNOWLEDGEMENT
At the outset I acknowledges my thanks to JARO Education for the opportunity given to me to do a project, which is a very interesting topic.
I acknowledge the support and cooperation offered by all the staff of JARO Education, who guided me in successfully completing this project.
The author expresses profound thanks and appreciation to Mr.Ameya Ambulkar, Faculty for Strategic Management, JARO Education, who is the guide for this project, and who read the project report completely and offered lot of valuable suggestions for its betterment. Most of his suggestions have been incorporated in this project report.
The author of this project report places on record sincere thanks and gratefulness for all other people who helped, directly and indirectly, in successfully completing this project work.
Some of the suggestions offered by various people could not be fully incorporated, due to paucity of space. However, these suggestions’ and their logic have been incorporated in its spirit and it is reflected in several pages of this project.
Table of Contents
S.No Topic...