Business Plan
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A BUSINESS PLAN FOR THE ESTABLISHMENT
OF A COFFEE SHOP IN PANAMA CITY, PANAMA
PROPOSAL FOR MSA 699 PROJECT
Submitted in Partial Fulfillment of Requirements
For the Degree of
Master of Science in Administration
(Concentration in Human Resources)
Central Michigan University
Submitted by
Jamillah N. Mckoy
086-66-8368
Project Instructor
Dr. Rick Barnes
28 May, 2012
Chapter I
Introduction/Background Information
In Panama City, there are many malls, some much more modern and others a bit older with stores where the goods are sold at prices to accommodate everybody’s budget. One can find cheap but durable clothes, as well as expensive brand name clothes, jewelry and electronics. There is almost everything to be found in Panama. You can find well-stocked supermarkets and modern malls in the Paitilla area.
Tourist guides frequently refer to Panama City as a bargainer’s paradise or a shopping mecca because of numerous free trade zones. Shopping is the second most popular occupation in the city. The Panama Canal was called one of the seven wonders of the modern world when it was constructed, and it is still an endeavor. Many visitors are surprised how much of the canal looks like a wide, slowly flowing jungle river instead of a highly mechanical system of pumping stations and locks. Panama retains many evidence of the old colonial regime architecturally and culturally but Panama City is a highly sophisticated modern metropolis. One of the best places to view the canal is only an hour’s drive from Panama City, in the Soberania National Park (http://www.businesspanama.com/business_group/services.php).
Purpose statement
To develop a business plan to determine the feasibility of opening a coffee shop in Panama City, Panama.
Problem statement
Determine if tourism, language barriers and currency in Panama City allow for a successful market for a coffee shop.
Sub-problems
1. Determine the start up and operation costs....
OF A COFFEE SHOP IN PANAMA CITY, PANAMA
PROPOSAL FOR MSA 699 PROJECT
Submitted in Partial Fulfillment of Requirements
For the Degree of
Master of Science in Administration
(Concentration in Human Resources)
Central Michigan University
Submitted by
Jamillah N. Mckoy
086-66-8368
Project Instructor
Dr. Rick Barnes
28 May, 2012
Chapter I
Introduction/Background Information
In Panama City, there are many malls, some much more modern and others a bit older with stores where the goods are sold at prices to accommodate everybody’s budget. One can find cheap but durable clothes, as well as expensive brand name clothes, jewelry and electronics. There is almost everything to be found in Panama. You can find well-stocked supermarkets and modern malls in the Paitilla area.
Tourist guides frequently refer to Panama City as a bargainer’s paradise or a shopping mecca because of numerous free trade zones. Shopping is the second most popular occupation in the city. The Panama Canal was called one of the seven wonders of the modern world when it was constructed, and it is still an endeavor. Many visitors are surprised how much of the canal looks like a wide, slowly flowing jungle river instead of a highly mechanical system of pumping stations and locks. Panama retains many evidence of the old colonial regime architecturally and culturally but Panama City is a highly sophisticated modern metropolis. One of the best places to view the canal is only an hour’s drive from Panama City, in the Soberania National Park (http://www.businesspanama.com/business_group/services.php).
Purpose statement
To develop a business plan to determine the feasibility of opening a coffee shop in Panama City, Panama.
Problem statement
Determine if tourism, language barriers and currency in Panama City allow for a successful market for a coffee shop.
Sub-problems
1. Determine the start up and operation costs....