Business Portoflio
- Submitted by: jonesk4
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- Category: Other
- Date Submitted: 01/14/2011 08:46 AM
- Pages: 15
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Business Environment, Industry Analysis, Competition
As a company we used two of Porters five theory to evaluate the validity of the company. This is the basis of the company’s model however “The task mask facing managers is to recognize how changes in the five forces give rise to new opportunities and threats and to formulate appropriate strategic responses”. (Hill, Jones 2008,2010)
Threats of substitution
Carriag bar (foam party).
The task mask facing managers is to recognize how changes in the five forces give rise to new opportunities and threats and to formulate appropriate strategic responses.
Buying power
The buying power was poor due to purchasing power being small and low bulk of raw materials meant the materials had to be bought on the high street.
Rivalry
None. The Bootie Company provided a unique selling point.
Degree of rivalry
None.
Barriers to entry
The costs of holding the event. The main cost of the company was the purchasing of the costumes which is a start up investment.
Context for firm and business rivalry
In terms of rivalry for the company it was limited due to the unique selling point of the company, a ‘Full Monty’ show that provided entertainment for both a male and female audience, due to the comedy value of the show. Other similar products however provided competition to the event, The Carraig bar were running a ‘foam party’ on the same night as the Full Monty however this would have a big impact on our target market as it is a popular and successful bar. We counteracted this threat by running the event earlier and changing the time from 10pm till 9pm as this allowed for the customer to attend both if desired.
Demand conditions
The Carraig bar created opposition, however we offered a different product, and due to the weather (due to the cold a foam party, getting wet) made our product much more desirable to the consumer. This fact really improved the rate of growth for demand...
As a company we used two of Porters five theory to evaluate the validity of the company. This is the basis of the company’s model however “The task mask facing managers is to recognize how changes in the five forces give rise to new opportunities and threats and to formulate appropriate strategic responses”. (Hill, Jones 2008,2010)
Threats of substitution
Carriag bar (foam party).
The task mask facing managers is to recognize how changes in the five forces give rise to new opportunities and threats and to formulate appropriate strategic responses.
Buying power
The buying power was poor due to purchasing power being small and low bulk of raw materials meant the materials had to be bought on the high street.
Rivalry
None. The Bootie Company provided a unique selling point.
Degree of rivalry
None.
Barriers to entry
The costs of holding the event. The main cost of the company was the purchasing of the costumes which is a start up investment.
Context for firm and business rivalry
In terms of rivalry for the company it was limited due to the unique selling point of the company, a ‘Full Monty’ show that provided entertainment for both a male and female audience, due to the comedy value of the show. Other similar products however provided competition to the event, The Carraig bar were running a ‘foam party’ on the same night as the Full Monty however this would have a big impact on our target market as it is a popular and successful bar. We counteracted this threat by running the event earlier and changing the time from 10pm till 9pm as this allowed for the customer to attend both if desired.
Demand conditions
The Carraig bar created opposition, however we offered a different product, and due to the weather (due to the cold a foam party, getting wet) made our product much more desirable to the consumer. This fact really improved the rate of growth for demand...