Business Research Ethics Paper
U.S. Bank was awarded the TNS Choice Award for small business banking. “TNS Global is the largest custom market research firm in the world” ("U.S. Bank Named Top Small Business Bank By Top Market Research Firm TNS Global", 2014). According to TNS U.S. Bank was recognized for the “greatest organic growth in the small business sector among its top competitors” ("U.S. Bank Named Top Small Business Bank By Top Market Research Firm TNS Global", 2014). U.S. Bank was recognized for “new customer acquisition, superior client retention and offering a comprehensive small business banking experience to clients” ("U.S. Bank Named Top Small Business Bank By Top Market Research Firm TNS Global", 2014).
U.S. Bank
U.S. Bank shows excellent customer service during and after hours, their tellers are cheerful and greet each customer by name if possible. The branch bankers show excellent customer service threw opening accounts and offer a variety of accounts that exceed customer expectations. They make it easy for a borrower to apply for loans where they know if they if they qualify before leaving the financial center. U.S. Bank Vice Chairman John Elmore stated that U.S. Bank was pleased to see that the efforts of the bankers were recognized for their hard work ("U.S. Bank Named Top Small Business Bank By Top Market Research Firm TNS Global", 2014).
TNS Global
TNS Global “recognizes outstanding performance in the financial services marketplace” ("U.S. Bank Named Top Small Business Bank By Top Market Research Firm TNS Global", 2014) with the TNS Choice award. U.S. Bank was selected out of “an analysis of more than 4500 interviews with small business decision-makers” that are a part of the TNS research program ("U.S. Bank Named Top Small Business Bank By Top Market Research Firm TNS Global", 2014). TNS analysis is based on customer acquisition, retention, and satisfaction, compared to competing firms.
Through the...