Campbell Soup
- Submitted by: armani06
- Views: 617
- Category: Other
- Date Submitted: 12/16/2010 07:04 AM
- Pages: 3
- Report this Essay
Campbell Soup
Camp Soup Company has made itself a household name throughout the world by offering everything from soups , to cookies, chocolate, pastries and juices. Campbell Soup Company, originally called, “ Anderson & Campbell”, started as a small business and worked its way up to be one of the most identified brands in world. The company’s product was the first of its kind and it took an exceptional advertisement strategy to gain the vast customer base it has today.
By 1905 Campbell offered 21 varieties of soup and continued to capture the hearts of women around the world by publishing cook-books for there condensed soup. Innovative and winning advertising created a huge request for the products outside of the United States. In 1926, a Canadian subsidiary, Campbells Soup Company Ltd., was organized, sparking the creation of the company’s international operations (Campbell Soup, history).
Campbell had take pleasure in its gigantic accomplishment in the United States and the interest and demand for its products had reached across international boundaries. International production in Canada was followed by the opening of a soup plant in Sacramento, California, in 1947. The official International Division was established in 1957 with the new corporate headquarters in Camden, New Jersey. Two years later, the company jumped into the Mexican market with Campbell’s de Mexico, S.A. de C.V. (Campbell Soup, history)
This was just the beginning for Campbell’s international operations. According to the companies website, today, the company has reached almost every corner of the world selling products in 120 countries around the world which contribute 1.9 billion dollars of sales annually. These are just a few countries that call Campbell soup home: Canada, Germany, Ireland, Asia and Japan.
Over the last 25 years, Campbell’s Soup has been managed by different CEO’s, each bringing his own ideas , vision and strategy for making certain...
Camp Soup Company has made itself a household name throughout the world by offering everything from soups , to cookies, chocolate, pastries and juices. Campbell Soup Company, originally called, “ Anderson & Campbell”, started as a small business and worked its way up to be one of the most identified brands in world. The company’s product was the first of its kind and it took an exceptional advertisement strategy to gain the vast customer base it has today.
By 1905 Campbell offered 21 varieties of soup and continued to capture the hearts of women around the world by publishing cook-books for there condensed soup. Innovative and winning advertising created a huge request for the products outside of the United States. In 1926, a Canadian subsidiary, Campbells Soup Company Ltd., was organized, sparking the creation of the company’s international operations (Campbell Soup, history).
Campbell had take pleasure in its gigantic accomplishment in the United States and the interest and demand for its products had reached across international boundaries. International production in Canada was followed by the opening of a soup plant in Sacramento, California, in 1947. The official International Division was established in 1957 with the new corporate headquarters in Camden, New Jersey. Two years later, the company jumped into the Mexican market with Campbell’s de Mexico, S.A. de C.V. (Campbell Soup, history)
This was just the beginning for Campbell’s international operations. According to the companies website, today, the company has reached almost every corner of the world selling products in 120 countries around the world which contribute 1.9 billion dollars of sales annually. These are just a few countries that call Campbell soup home: Canada, Germany, Ireland, Asia and Japan.
Over the last 25 years, Campbell’s Soup has been managed by different CEO’s, each bringing his own ideas , vision and strategy for making certain...