Case Study
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- Category: English
- Date Submitted: 11/15/2013 06:43 AM
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DECEMBER 2013
CONTEMPORARY STRATEGIC MANAGEMENT – PRE-ISSUED CASE STUDY & GUIDELINES
Suggested preparation for the exam:
In preparation for your examination, you are strongly advised to produce a formal contemporary strategic management report, based on the case study, in no more than 2,000 words excluding diagrams.
The report should have a section on the strategic analysis of the organisation described in the case (containing the use of several analytical frameworks), a section containing THREE future strategies (derived from the analysis) and a section containing the evaluation of these strategies and selection and justification of the best one. Finally this section should include a brief implementation of the best strategy.
It will be expected that contemporary strategic management theory will underpin the report in places and where relevant.
However, you should not reproduce this theory straight from a text but instead should contextualise it to the specified case.
Your report should be analytical rather than descriptive. PURELY DESCRIPTIVE TYPE REPORTS ARE POOR PREPARATION!
During the three-hour examination:
Candidates are only allowed to take up to two pages (4 sides) of A4 notes into the examination room. These notes should include the report and/or any notes made by the candidates and be attached to the script at the end of the examination and returned.
The two compulsory questions will be based solely on the case study so students not preparing suitably (as recommended above) are likely to fail.
DECEMBER 2013
CONTEMPORARY STRATEGIC MANAGEMENT CASE STUDY – MORGAN MOTOR COMPANY
Introduction
The Morgan Motor Company is a British motor car manufacturer famous for producing classic car designs in a hand-built manner. The company was founded in 1910 by Henry Frederick Stanley Morgan, generally known as “HFS”, and was run by him until he died at age 77 in 1959. Peter Morgan, son of HFS, ran the company until a few years before his death in 2003....
CONTEMPORARY STRATEGIC MANAGEMENT – PRE-ISSUED CASE STUDY & GUIDELINES
Suggested preparation for the exam:
In preparation for your examination, you are strongly advised to produce a formal contemporary strategic management report, based on the case study, in no more than 2,000 words excluding diagrams.
The report should have a section on the strategic analysis of the organisation described in the case (containing the use of several analytical frameworks), a section containing THREE future strategies (derived from the analysis) and a section containing the evaluation of these strategies and selection and justification of the best one. Finally this section should include a brief implementation of the best strategy.
It will be expected that contemporary strategic management theory will underpin the report in places and where relevant.
However, you should not reproduce this theory straight from a text but instead should contextualise it to the specified case.
Your report should be analytical rather than descriptive. PURELY DESCRIPTIVE TYPE REPORTS ARE POOR PREPARATION!
During the three-hour examination:
Candidates are only allowed to take up to two pages (4 sides) of A4 notes into the examination room. These notes should include the report and/or any notes made by the candidates and be attached to the script at the end of the examination and returned.
The two compulsory questions will be based solely on the case study so students not preparing suitably (as recommended above) are likely to fail.
DECEMBER 2013
CONTEMPORARY STRATEGIC MANAGEMENT CASE STUDY – MORGAN MOTOR COMPANY
Introduction
The Morgan Motor Company is a British motor car manufacturer famous for producing classic car designs in a hand-built manner. The company was founded in 1910 by Henry Frederick Stanley Morgan, generally known as “HFS”, and was run by him until he died at age 77 in 1959. Peter Morgan, son of HFS, ran the company until a few years before his death in 2003....