Classic Airlines and Marketing
- Submitted by: taybin
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- Date Submitted: 10/17/2010 05:52 PM
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Abstract
Classic Airlines has several different marketing concepts that they have to learn to recognize, and address if they are planning on continuing to compete with their competitors. These marketing concepts will be discussed in the contents of this paper, and then used to describe their relation to the Classic Airlines scenario. After Classic Airlines recognizes the different marketing concepts that they are able to use to help make their business a more sufficient one, the company may be more apt to keep up with the other competitors in the airline industry.
Classic Airlines and Marketing
Classic Airlines is the world’s fifth largest airline that is used as a command fleet for 375 jets. Classic Airlines has grown to an organization of 32,000 employees, and they have earned a $10 million profit on their business. The company has sadly also seen a 10% decrease in their share prices. There has also been a sharp decrease in the amount of customers that are enrolled in the Classic Rewards program that Classic Airlines has to offer (University of Phoenix, 2010). One marketing concept that would help the company would be the concept that deals with superior customer service. This selling concept would allow Classic Airlines to stand out from their competitors, and would allow them to be more effective than their competitors in the creation, delivering and communicating their value of their customers. The CEO of Classis Airlines, Amanda, has expressed her concerns with the sharp decline in the Classic Rewards program. By using this marketing concept, this would allow the company to stand apart from their competitors, and would hopefully bring in more business because of their superb customer service skills.
The production marketing concept has also been seen in this scenario. This marketing concept states that consumers will prefer products that are widely available, and inexpensive. Since Amanda had mentioned in the scenario, Classic Airlines...
Classic Airlines has several different marketing concepts that they have to learn to recognize, and address if they are planning on continuing to compete with their competitors. These marketing concepts will be discussed in the contents of this paper, and then used to describe their relation to the Classic Airlines scenario. After Classic Airlines recognizes the different marketing concepts that they are able to use to help make their business a more sufficient one, the company may be more apt to keep up with the other competitors in the airline industry.
Classic Airlines and Marketing
Classic Airlines is the world’s fifth largest airline that is used as a command fleet for 375 jets. Classic Airlines has grown to an organization of 32,000 employees, and they have earned a $10 million profit on their business. The company has sadly also seen a 10% decrease in their share prices. There has also been a sharp decrease in the amount of customers that are enrolled in the Classic Rewards program that Classic Airlines has to offer (University of Phoenix, 2010). One marketing concept that would help the company would be the concept that deals with superior customer service. This selling concept would allow Classic Airlines to stand out from their competitors, and would allow them to be more effective than their competitors in the creation, delivering and communicating their value of their customers. The CEO of Classis Airlines, Amanda, has expressed her concerns with the sharp decline in the Classic Rewards program. By using this marketing concept, this would allow the company to stand apart from their competitors, and would hopefully bring in more business because of their superb customer service skills.
The production marketing concept has also been seen in this scenario. This marketing concept states that consumers will prefer products that are widely available, and inexpensive. Since Amanda had mentioned in the scenario, Classic Airlines...