Coca Cola (Mission & Vision)
- Submitted by: AreejHasawi
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- Category: Other
- Date Submitted: 09/28/2013 02:30 AM
- Pages: 7
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Can Coca-Cola's new vision and mission succeed in the Soft Drinks Market?
I believe that Coca-Cola Company is on the right track to success in the soft drinks market. From the first time the company Provided Roadmap for Achieving 2020 Vision at huge Event. And set their goals to:
* Double Revenue by 2020.
* Long-Term Growth Target..
* Reach of a Healthy Coca-Cola System.
* Strong Cash Generation.
* Winning Together with select Bottling System Leaders.
To achieve the 2020 vision the company has been working on several aspects that called "6ps" under their mission:
1. People: Be a great place to work where people are inspired to be the best they can be.
To achieve that, Coca-Cola believes the success of the business depends on every employee in their global enterprise. They are committed to fostering open and inclusive workplaces that are based on recognized workplace human rights, where all employees are valued and inspired to be the best they can be.
The Coca-Cola Company stated a Workplace Rights Policy applies to all of the entities that it owns, holds a majority interest, has management responsibility or where a bottler has adopted the policy. Coca-Cola Workplace Rights Policy is guided by international human rights principles, including the Universal Declaration of Human Rights and the International Labor Organization's Declaration on Fundamental Principles and Rights at Work. The Policy provides a consistent approach to workplace rights worldwide and embeds it as an integral part of our culture, strategy and day-to-day operations. Coca-Cola conduct assessments of our operations to ensure adherence to the Workplace Rights Policy and have a goal of achieving 98% compliance by 2015.
2. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
Coca-Cola company adding new beverage to it list and more divers. Coca-Cola is gradually becoming less of a soft drink...
I believe that Coca-Cola Company is on the right track to success in the soft drinks market. From the first time the company Provided Roadmap for Achieving 2020 Vision at huge Event. And set their goals to:
* Double Revenue by 2020.
* Long-Term Growth Target..
* Reach of a Healthy Coca-Cola System.
* Strong Cash Generation.
* Winning Together with select Bottling System Leaders.
To achieve the 2020 vision the company has been working on several aspects that called "6ps" under their mission:
1. People: Be a great place to work where people are inspired to be the best they can be.
To achieve that, Coca-Cola believes the success of the business depends on every employee in their global enterprise. They are committed to fostering open and inclusive workplaces that are based on recognized workplace human rights, where all employees are valued and inspired to be the best they can be.
The Coca-Cola Company stated a Workplace Rights Policy applies to all of the entities that it owns, holds a majority interest, has management responsibility or where a bottler has adopted the policy. Coca-Cola Workplace Rights Policy is guided by international human rights principles, including the Universal Declaration of Human Rights and the International Labor Organization's Declaration on Fundamental Principles and Rights at Work. The Policy provides a consistent approach to workplace rights worldwide and embeds it as an integral part of our culture, strategy and day-to-day operations. Coca-Cola conduct assessments of our operations to ensure adherence to the Workplace Rights Policy and have a goal of achieving 98% compliance by 2015.
2. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
Coca-Cola company adding new beverage to it list and more divers. Coca-Cola is gradually becoming less of a soft drink...