RAFIZATUSSIMA ABD RAHMAN FX132289TM602 AZAM JAAFAR FX132488TM602 MOHD AZRI MOHD KHAIRI FX132247TM602
1. Why did
Coca-Cola Vietnam
choose to work on water
projects?
To maintain its operations in Vietnam and build a CSR reputation in Vietnam.
According to Ministry Of Natural Resources & Environment estimated 40% of rural communities still lack access to clean water Coca Cola received criticism and consumer boycotts so
to protects its brand image and defend its vision
statement.
2. What is the risk
Cola-Cola’s reputation
in using too much water and producing
waste water?
Its damage the environment through
wastewater runoff from the manufacturing process As Coca Cola uses too much water, it uses 2.43 liters of water to produce just 1 liter of
beverage, and produces waste water in the
manufacturing process that is condemn by environment and community activist for lessen the water supplies and destroying the environment through waste water.
3. How does Coca-Cola's community based projects help them promote their business interests
The motives of the replenish the water is for sustainable and suitable communities because it is the foundation of the business and its support to enhance business interests The Clean Water for Communities Program provided more than 50,611 people in rural
community with access to clean water.
This include 35,274 community members
since 2004and 21,337 students and teaches
since 2007 in the districts of Thuong Tin (Hanoi), Thu Duc (HCMC) and Lien Chieu
(Danang).
4.Identify Coca-Cola’s stakeholders in Vietnam.
Coca-Cola working with local stakeholders (communities, government and NGOs) to replenish water to nature and communities.
The missing keys are:
Sustainability
To improve the sustainability without NGOs support
Monitoring and Evaluation Coca-Cola is a business and investing
resources. Coca-Cola depends on NGOs for
program success