Coffee Marketing and Feasibily

Description of the Project

Identification and exploration of business scenarios.

    Identify alternative scenarios or business models of what the project will entail, how it will be organized, and how it will generate profits. These may come from the idea assessment or market assessment that you may have already completed.
    Eliminate scenarios that don’t make sense.
    Flesh-out the scenario(s) that appear to have potential for further exploration.

Define the project and alternative scenarios

    Describe the type and quality of product(s) or service(s) to be marketed.
    Outline the general business model (i.e. how the business will make money).
    Include the technical processes including size, location, kind of inputs, etc.
    Specify the time horizon from the time the project is initiated until it is up and running at capacity.

Relationship to the surrounding geographical area.

    Outline the economic and social impact on local communities.
    Describe the environmental impact on the surrounding area.

Market Feasibility

This can be based on a market assessment that you may have already completed.

Industry description

    Describe the size and scope of the industry, market and/or market segment(s).
    Estimate the future direction of the industry, market and/or market segment(s).
    Describe the nature of the industry, market and/or market segment(s). Is it stable or going through rapid change and restructuring?
    Identify the life-cycle of the industry, market and/or market segment(s). Is it emerging, growing, mature, declining?

Industry competitiveness

    Describe the industry concentration. Are there just a few large producers or many small producers?
    Describe the major competitors?   Will you compete directly against them?
    Analyze the barriers to entry of new competitors into the market or industry. Can new competitive enter easily?
    Analyze the concentration and competitiveness of...