Reflect on an experience when you misunderstood a set of directions, a procedure, or an assigned task. What element in the transactional communication model went wrong?
Resources: In the Action Plan section at the end of Chapter one in the Integrated Business Communication text, there is a discussion that revolves around the significance of innovation versus ideas from an article by Michael Schrage titled “Innovation Diffusion”. The article can be found at the website below.
http://www.technologyreview.com/energy/13987/
Review the article.
Write a paper of no more than 700 words that discusses the difference between ideas and innovation and specifically answers the question;
Is the “diffusion of innovation” or the "spread of ideas" the dynamic driving today's world?
Defend your answer.