Communicate in a Business Environment

Communicate   in a business environment



Outcome 1 – Understand the purpose of planning communication

1. Explain the benefits of knowing the purpose of communication

The purpose of communication is for humans and animals to be able to understand each other in different ways and different reasons. It can vary, it’s not just verbal. We achieve this by developing our skills since childhood. In this way we can use communication to help us express ourselves, meet our needs and learn or explain something. We communicate daily in many different environments such as our home, work, school, church etc.


2. Explain the reasons for knowing the audience to whom communications are presented

Knowing the audience to whom you communicate, makes you feel more relaxed and also makes you choose the right and appropriate way of communication. You would speak differently to your mother, friend or teacher.   If we know the audience, then we can communicate more effectively as the communication channel is familiar for both us and the audience.   If for example we are about to talk to a deaf or disabled person then we should be prepared to use sign language or makaton respectively. If we wouldn’t know the audience then our motive would be to get the message/ idea across by expressing our ideas and beliefs as we wouldn’t know the other party’s way of thinking.


1.3 Explain the purpose of knowing the intended outcomes of communications

The purpose of knowing the intended outcome of communications is to ensure that a message is crafted and delivered effectively to the audience. It’s important as it ensures that the information that we wanted to communicate has been decoded successfully.

3. Describe different methods of communication and when to use them

Communication can be classified as: verbal and non-verbal, para-verbal and visual.

Verbal Communication

Verbal communication is the most common type of communication, because that is what we use to interact with people most of the...