Competitive Analysis in the Hospitality Industry
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- Date Submitted: 07/09/2012 06:40 AM
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| |[pic] |
| |Do a Competitive Analysis of Your Firm |
| |[pic]Your assignment is to use all of your work in the course to date to complete a plan for your company by answering these 4 questions: |
| |Identify the KSFs that you believe drive value in your industry and why. (If your company produces goods and services for more than one industry, choose the one |
| |you most wish to explore.) |
| |Customer service. This is what the hotel business is all about. If we do not take care of our customers – they will not come back. |
| |Customer engagement and open communication. We need to listen to our customers and see what they want so we can deliver what they are looking for. In order to get|
| |new business in – we need to pay attention to particular requirements that they may have so we can win the business and service it correctly and have them come |
| |back to us again. |
| |Product quality. The appearance and maintenance of a bedrooms, cleanliness, food quality, and beverage quality. All are crucial in order to deliver outstanding |
| |guest experiences. |
| |Efficient operations. In a hotel there are several operating departments all focused on a particular area e.g....
| |Do a Competitive Analysis of Your Firm |
| |[pic]Your assignment is to use all of your work in the course to date to complete a plan for your company by answering these 4 questions: |
| |Identify the KSFs that you believe drive value in your industry and why. (If your company produces goods and services for more than one industry, choose the one |
| |you most wish to explore.) |
| |Customer service. This is what the hotel business is all about. If we do not take care of our customers – they will not come back. |
| |Customer engagement and open communication. We need to listen to our customers and see what they want so we can deliver what they are looking for. In order to get|
| |new business in – we need to pay attention to particular requirements that they may have so we can win the business and service it correctly and have them come |
| |back to us again. |
| |Product quality. The appearance and maintenance of a bedrooms, cleanliness, food quality, and beverage quality. All are crucial in order to deliver outstanding |
| |guest experiences. |
| |Efficient operations. In a hotel there are several operating departments all focused on a particular area e.g....