The television sector all across the world is facing a deep restructuring. The connected TV’s have gained traction over the past few years all over the world. It is basically a TV set that links to the internet. Connected TV’s allows the consumer to access all forms of non-linear web content through a form of remote control. The connected TV’s allow users to access social networking sites such as Google, Facebook and others through Wi-Fi connectivity and offer a facility to record TV programs. Due to effectiveness and efficiency, connected TV’s have gained various features and has become affordable. With the change in technology, these TV’s are becoming as suitable as personal computers when it comes to web browsing as well as internet and video browsing. Apart from this, connected TV’s supports in Ethernet, USB, Wi-Fi, Bluetooth, and flash memory cards from digital cameras and HDMI and other video-audio connections. The global connected TV’s market shipments and revenue have showcased substantial growth in 2014 and is projected to escalate at a rapid pace during the period 2015-2025.
Global Connected TV’s: Market Segmentation
The Global connected TV’s market is segmented on the basis of applications such as internet access, entertainment, and for the purpose of education. Besides this, the global connected TV’s market is also divided on the basis of capabilities which includes internet surfing, live videos, TV broadcasting, program recording, video on demand and others. It has been observed that one of the major trends arriving in the global connected TV’s market is the rising acceptance of connected TV’s in advertising which aids advertisers in flourishing their customer base. Thus with the advent of connected TV’s advertisers can grasp the attention of viewers by placing striking advertisement such as multi-screen advertisements.
Browse Full Report@ http://www.futuremarketinsights.com/reports/connected-tv-market