Consumer Behavior Nokia

Under the Supervisor:

Mr. Amit Gupta
(ERP consultant)

C-DAC Noida Presented by: Chandan Parsad
MBA (SEM)

To study the satisfaction level of consumers towards the NOKIA Mobile.



This study focus on the Product attributes like Features, Appearances, Battery backup, Audio output and Software compatibility of Mobile. study help the NOKIA to recognize the factor which have more satisfaction level and which factor have more dissatisfaction level.

 This

Methodology


Primary source of data were utilized for study.

Sampling Design
•For the purpose of the study, the data has been collected in different places of market especially in Retail shops, metro station & Shopping mall. •100 customers were randomly selected for study

1. 2.

Percentages., Chi- square analysis

 Nokia

is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries.  Nokia make a wide range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, game, business mobility and more. Handset Market Share  Nokia: 59.5%  Nokia have 300 millions Bollywood Songs data base.

 Ho:

There is no significant difference between sex of the respondents and their satisfaction with feature of Nokia phone
Chi test value Cal value 20.78 DF 2 Table value 5.99

Result : Reject this null hypothesis because cal value is grater than table value

sex

features

 Ho:

There is no significant difference between sex of the respondents and their satisfaction with appearances of Nokia phone
Chi test Value Cal Value 23.06 Table value D F 5.99 2

 Result

: Reject this null hypothesis because cal value is grater than table value

sex

Appearanc es



Ho: There is no significant difference between age of the respondents and their satisfaction with battery backup of Nokia phone
Chi test Value Cal Value 15.14 Table value...