Consumer Behavior
- Submitted by: yiae
- Views: 387
- Category: Other
- Date Submitted: 09/23/2013 06:11 PM
- Pages: 3
- Report this Essay
Running Head: CONSUMER BEHAVIOR
Consumer Behavior
Consumer Behavior
Consumer behavior is related to the study of individuals, groups and organizations and the processes used by them for the purpose of selecting, securing, and disposing the products. The consumer behavior also includes the ideas adopted by the consumers to satisfy their needs and requirements along with impact of the same on the society and consumers. For an organization, it is very important to make sure that, it understands the behavior of the consumers to the highest possible extent. Understanding of the consumer behavior will help the organization to make sure that, it carries out the activities regarding marketing of the products to the highest possible extent in the future.
Marketing
Marketing is a particular concept which is related to communication of value of product or a service to the consumers. It is treated as an art of selling of the products. Marketing involves advertising of the product in such a manner that, the organization is in the position to achieve high quality results (Hisrich, 2000). The awareness of the product or service among the consumers can be possible only with the help of marketing.
Relationship of Consumer Behavior and Marketing
There is a definite case of relationship between consumer behavior and marketing. For an organization to carry out its marketing activities effectively, it is going to be important to make sure that, the organization achieves success to the highest possible level. The consumer behavior helps the organization to determine the kind of products required by the consumers and their thinking towards the products.
For example, if the organization will have the knowledge of the fact that, its target consumers are from the group of people who are very busy and do not get the time to watch television or listen to radio for getting the information about the products, then, the organization will work...
Consumer Behavior
Consumer Behavior
Consumer behavior is related to the study of individuals, groups and organizations and the processes used by them for the purpose of selecting, securing, and disposing the products. The consumer behavior also includes the ideas adopted by the consumers to satisfy their needs and requirements along with impact of the same on the society and consumers. For an organization, it is very important to make sure that, it understands the behavior of the consumers to the highest possible extent. Understanding of the consumer behavior will help the organization to make sure that, it carries out the activities regarding marketing of the products to the highest possible extent in the future.
Marketing
Marketing is a particular concept which is related to communication of value of product or a service to the consumers. It is treated as an art of selling of the products. Marketing involves advertising of the product in such a manner that, the organization is in the position to achieve high quality results (Hisrich, 2000). The awareness of the product or service among the consumers can be possible only with the help of marketing.
Relationship of Consumer Behavior and Marketing
There is a definite case of relationship between consumer behavior and marketing. For an organization to carry out its marketing activities effectively, it is going to be important to make sure that, the organization achieves success to the highest possible level. The consumer behavior helps the organization to determine the kind of products required by the consumers and their thinking towards the products.
For example, if the organization will have the knowledge of the fact that, its target consumers are from the group of people who are very busy and do not get the time to watch television or listen to radio for getting the information about the products, then, the organization will work...