Consumer Behaviour
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- Date Submitted: 12/05/2014 04:25 PM
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MCG 3013
CONSUMER BEHAVIOR
“DECISION MAKING ON PROCESS OF INDIVIDUAL CONSUMER AND ORGANIZATIONAL CONSUMER”
TITLE:
FABRICS CLOTHES
TUTORIAL:
TMA4
LECTURER’S NAME:
PUAN WAN RASYIDAH BINTI WAN NAWANG
NAME | NO. MATRIC |
SITI ZALEHA BINTI TAHIRIN | 1122250 |
NUR ZAKAHADAH BINTI HALIDIN | 1122496 |
FATIN NURSYAHIRA BINTI MOHD RAMDZAN | 1122111 |
SITI NOR RAIDAH BINTI OSIEN | 1122113 |
SITI NURHANISAH BINTI ZAINUDDIN | 1122101 |
1. What are the differences between the individual consumer and organizational consumer?
The main differentiation between individual and organizational consumer is usually individual consumer make a purchase for his own use as well as to meet the needs and wants and subsequently achieved the stage of satisfying results of its use in that particular product. Meanwhile, organizational consumer makes a purchase because of to fulfill the requirements and needs in the some department or for whole the organization absolutely in order to gain the profits, cost reduction, and also to fulfill the employers and employees within the organization needs.
Besides that, the organizational consumer normally tends to buy the goods in the bulk which is buying the goods in big volume or in many quantities rather than individual consumer who is just buy things at least one according to his level of needs and budgeted or money. For example, in organizational consumer, the administrative department requires that all work desks in every office of department heads will be standardized in terms of specific design, width and size. While individual consumer will buy the work desk for his home maybe just one or two of it because of his work desk damaged and he needs the new one to replace it.
Furthermore, an organization needs a longer time to make a choice for a purchase than individual consumers. This is because the organization needs to consider many things and many opinions and also have to look around inside...
CONSUMER BEHAVIOR
“DECISION MAKING ON PROCESS OF INDIVIDUAL CONSUMER AND ORGANIZATIONAL CONSUMER”
TITLE:
FABRICS CLOTHES
TUTORIAL:
TMA4
LECTURER’S NAME:
PUAN WAN RASYIDAH BINTI WAN NAWANG
NAME | NO. MATRIC |
SITI ZALEHA BINTI TAHIRIN | 1122250 |
NUR ZAKAHADAH BINTI HALIDIN | 1122496 |
FATIN NURSYAHIRA BINTI MOHD RAMDZAN | 1122111 |
SITI NOR RAIDAH BINTI OSIEN | 1122113 |
SITI NURHANISAH BINTI ZAINUDDIN | 1122101 |
1. What are the differences between the individual consumer and organizational consumer?
The main differentiation between individual and organizational consumer is usually individual consumer make a purchase for his own use as well as to meet the needs and wants and subsequently achieved the stage of satisfying results of its use in that particular product. Meanwhile, organizational consumer makes a purchase because of to fulfill the requirements and needs in the some department or for whole the organization absolutely in order to gain the profits, cost reduction, and also to fulfill the employers and employees within the organization needs.
Besides that, the organizational consumer normally tends to buy the goods in the bulk which is buying the goods in big volume or in many quantities rather than individual consumer who is just buy things at least one according to his level of needs and budgeted or money. For example, in organizational consumer, the administrative department requires that all work desks in every office of department heads will be standardized in terms of specific design, width and size. While individual consumer will buy the work desk for his home maybe just one or two of it because of his work desk damaged and he needs the new one to replace it.
Furthermore, an organization needs a longer time to make a choice for a purchase than individual consumers. This is because the organization needs to consider many things and many opinions and also have to look around inside...