Corporate Social Responsibility

TABLE OF CONTENT

1.0 Corporate Responsibility…………………………………….3
2.0 SONY- ORGANIZATION FOR PROMOTING CSR………3
3.0 DREAM GOAL 2010 PROJECT IN SOUTH AFRICA…….6
3.1 Public Viewing in Africa………………………………..6
3.2 Activities during this program…………………………..7
3.3 2009 trial at Ghana………………………………………8
3.4 Achievement from this program…………………………9
4.0 CONCLUSION………………………………………………..10
5.0 BIBLIOGRAPHY……………………………………………..10

1.0 CORPORATE RESPONSIBILITY
Corporate social responsibility is represented by the contributions undertaken by companies to society through its core business activities, its social investment and philanthropy programs and its engagement in public policy. In recent years CSR has become a fundamental business practice and has gained much attention chief executives, chairmen, boards of directors and executive management teams of larger international companies.

They understand that a strong CSR programs is an essential element in achieving good business practices and effective leadership. Companies have determined that their impact on the economic, social and environmental landscape directly affects their relationships with stakeholders, in particular investors, employees, customers, business partners, governments and communities.

2.0 SONY- ORGANIZATION FOR PROMOTING CSR
Sony has established an office for CSR that is responsible for formulating policies concerning Sony's social responsibilities, implementing these policies throughout the Group and communicating with third parties through, among others, the sharing of information.

The CSR office also handles CSR-related disclosure, promotes dialogue with stakeholders, ensures feedback reaches management and any pertinent Sony department (e.g., legal, compliance, environment, product quality, procurement, human resources, marketing) as well as interdepartmental meetings, and is incorporated into management's actions. The relevant departments promote CSR activities throughout the Group by...