Creative Concepts in Magazines and Newspapers
- Submitted by: LOUW
- Views: 111
- Category: Arts
- Date Submitted: 04/18/2016 03:55 AM
- Pages: 8
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DECLARATION
I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of referencing techniques.I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism. |
CONTENT ANALYSIS OF CREATIVE CONCEPTS
1 MAIN RESEARCH ISSUE
A qualitative and quantitative evaluation of the eight creative concepts used in advertisements in the Benoni City Times newspaper for the month of February 2016 and Marie Claire magazine for themonth of September 2012: a cross-sectional content analysis.
2 RESEARCH CRITERIA
The research issue is relevant to communication because it is about advertising which is a mass media issue which forms part of communication studies, as well as qualifies as a research study. The research issue is researchable because it can be resolved through the collection of data. The research is feasible, as the newspaper and magazine used for the research were easily accessible . in terms of ethical acceptability, the research focused strictly on the content of the advertisements rather than studying people and the collection of data was randomly selected from two different publications: a newspaper and a magazine.
3 THE EXTENT OF THE RESEARCH ISSUE
Different creative concepts are used in advertisements which are found in magazines; available worldwide, and newspapers which are available locally or domestically. The research was conducted using Marie Claire magazine from September 2012 and Benoni City Times newspaper for February 2016.
The research was conducted in Benoni, Gauteng, South Africa, during the month of February 2016. The research was done during this time in order to reach the deadline for submission.
Only one creative concept for each advertisement was analysed. This includes four creative concepts from Marie Claire magazine and four from Benoni City Times...
I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of referencing techniques.I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism. |
CONTENT ANALYSIS OF CREATIVE CONCEPTS
1 MAIN RESEARCH ISSUE
A qualitative and quantitative evaluation of the eight creative concepts used in advertisements in the Benoni City Times newspaper for the month of February 2016 and Marie Claire magazine for themonth of September 2012: a cross-sectional content analysis.
2 RESEARCH CRITERIA
The research issue is relevant to communication because it is about advertising which is a mass media issue which forms part of communication studies, as well as qualifies as a research study. The research issue is researchable because it can be resolved through the collection of data. The research is feasible, as the newspaper and magazine used for the research were easily accessible . in terms of ethical acceptability, the research focused strictly on the content of the advertisements rather than studying people and the collection of data was randomly selected from two different publications: a newspaper and a magazine.
3 THE EXTENT OF THE RESEARCH ISSUE
Different creative concepts are used in advertisements which are found in magazines; available worldwide, and newspapers which are available locally or domestically. The research was conducted using Marie Claire magazine from September 2012 and Benoni City Times newspaper for February 2016.
The research was conducted in Benoni, Gauteng, South Africa, during the month of February 2016. The research was done during this time in order to reach the deadline for submission.
Only one creative concept for each advertisement was analysed. This includes four creative concepts from Marie Claire magazine and four from Benoni City Times...