Current Events in Business Research
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Current Events in Business research
RES/351
September 26, 2012
Current Events in Business research
The business research process is a simple order of actions that helps managers at all levels. The process steps can be done multiple times on one problem to determine the best product that should be used. The business research process helps to reduce uncertainty in decisions for the company. The process steps are as follows:
* Define the research question
* Write the research proposal
* Develop the research design
* Collect the data
* Analyze the data
* Write the research report (Ahmadi, 2012).
Define the research question
Define the research question is exactly as it sounds. The question that needs to be researched can range from customer count for the holiday months to whether or not to bring back a certain product again that is seasonal. Managers need information to make educated decisions arising from unanticipated as well as planned changes (Ahmadi, 2012). For example, at Dunkin Donuts managers ask whether or not a certain product or flavor should be brought back again.
Write the research proposal
A proposal needs to be written to keep organized and on track of the purpose at hand. Research endeavors require a proposal that explains the problem to be addressed and the procedure by which the questions will be answered (Ahmadi, 2012). At Dunkin Donuts, the proposal will explain the procedures of data that needs to be collected and how products will be advertised and sampled.
Develop the research design
The plan for conducting the research is the research design (Ahmadi, 2012). The plan is a more detailed explanation of how the research will be followed through. At Dunkin Donuts, this includes how the product will be designed and how the advertising will look and how the product will be portioned or cooked for sampling.
Collect Data
Collecting data will help determine how well the research was completed. Data collection...
RES/351
September 26, 2012
Current Events in Business research
The business research process is a simple order of actions that helps managers at all levels. The process steps can be done multiple times on one problem to determine the best product that should be used. The business research process helps to reduce uncertainty in decisions for the company. The process steps are as follows:
* Define the research question
* Write the research proposal
* Develop the research design
* Collect the data
* Analyze the data
* Write the research report (Ahmadi, 2012).
Define the research question
Define the research question is exactly as it sounds. The question that needs to be researched can range from customer count for the holiday months to whether or not to bring back a certain product again that is seasonal. Managers need information to make educated decisions arising from unanticipated as well as planned changes (Ahmadi, 2012). For example, at Dunkin Donuts managers ask whether or not a certain product or flavor should be brought back again.
Write the research proposal
A proposal needs to be written to keep organized and on track of the purpose at hand. Research endeavors require a proposal that explains the problem to be addressed and the procedure by which the questions will be answered (Ahmadi, 2012). At Dunkin Donuts, the proposal will explain the procedures of data that needs to be collected and how products will be advertised and sampled.
Develop the research design
The plan for conducting the research is the research design (Ahmadi, 2012). The plan is a more detailed explanation of how the research will be followed through. At Dunkin Donuts, this includes how the product will be designed and how the advertising will look and how the product will be portioned or cooked for sampling.
Collect Data
Collecting data will help determine how well the research was completed. Data collection...