Customer Profile & Data Capture

Solutions that give you an up-to-the-minute pulse on your customer

Rapidly grow house lists Maintain the integrity of customer data Instantly leverage data to create relevant communications Solve complex data-driven Web problems

How can you expand your base of customers and provide messaging relevant to their needs? As marketers increasingly embark on multi-channel communications with their customers, data collection has moved from simply capturing contact information toward delving into deeper characteristics. What are your customers’ current attitudes, purchase behaviors over time and across channels, evolving interests, opinions, service satisfaction and concerns? To help you collect and utilize this critical data, Digital Impact designs, builds and hosts custom micro sites engineered to gather data quickly and efficiently, allowing you to leverage it immediately across all your marketing channels. .

Value Added Services
Strategy & Analysis Strategic Services
• Integrated Communications • Customer Lifecycle • Cross-Channel Marketing

Advanced Analytics
• Advanced Analysis (customer, campaign, offer) • Data Mining & Scoring • Advanced Benchmarking

Capabilities
DI’s Web Development team offers technology, methodology, and expertise to help you grow and update your customer list, and immediately disseminate their data to create more relevant communications - on and offline.

Acquisition Online Media Planning
• List Rental • Sponsorships • Banner Ads • Key Word Search • ProspectNet

Creative Services Design & Copywriting
• Email • Web Pages • Interactive Ads • Integrated Campaigns

Web Development Customer Profile & Data Capture
• Subscription Management • Cutomer Profiling • Surveys & Polls • Customer Care Interface

Solution Development Expertise

Customer Activation
• Sweepstakes • Coupons • Viral Marketing • Interactivity Options

Our core strength is working closely with you to develop comprehensive, fully-customized Web and...