Table of Contents
Abstract
1. Introduction ---------------------------------------------------------------------------------- P.3-4
2. Methodology ----------------------------------------------------------------------------------- P.4
3. SERVQUAL ----------------------------------------------------------------------------------- P.4-5
3.1 Tangibles ------------------------------------------------------------------------------------- P.5-6
3.2 Reliability ---------------------------------------------------------------------------------------- P.6
3.3 Responsiveness ------------------------------------------------------------------------------ P.6
3.4 Assurance ------------------------------------------------------------------------------------ P.6-7
3.5 Empathy ---------------------------------------------------------------------------------------- P. 7
4. 5-Gap Model ------------------------------------------------------------------------------- P.8-11
5.1 Knowledge gap -------------------------------------------------------------------------- P.8
5.2 Standard gap --------------------------------------------------------------------------- P.8-9
5.3 Delivery gap ------------------------------------------------------------------------- P.9-10
5.4 Communications Gap ------------------------------------------------------------P.10-11
5.5 Customer Satisfaction ---------------------------------------------------------------- P.11
5. Layer of Service Product ----------------------------------------------------------------- P.12
6. Conclusion------------------------------------------------------------------------------------- P.13
7. List of References--------------------------------------------------------------------------- P.14
8. List of Appendices --------------------------------------------------------------------- P.15-17
9.6 Appendix A- Survey form...