Dasdas

Chapter 2—Developing and Implementing Marketing Strategies

ESSAY

1. Describe the process of strategic planning. How does this process help marketing managers?

ANS:
Answer not provided.

PTS: 1 DIF: Easy
NAT: AACSB: Analytic | CBE: Model Marketing Plan TYP: Knowledge

2. How does a firm use a market opportunity to reach a particular target market?

ANS:
Answer not provided.

PTS: 1 DIF: Moderate
NAT: AACSB: Reflective Thinking | CBE: Model Strategy TYP: Knowledge

3. In what ways does having a mission statement help an organization achieve its goals?

ANS:
Answer not provided.

PTS: 1 DIF: Easy
NAT: AACSB: Communication | AACSB: Strategy | CBE: Model Marketing Plan
TYP: Knowledge

4. Compare and contrast corporate strategy and marketing strategy.

ANS:
Answer not provided.

PTS: 1 DIF: Moderate
NAT: AACSB: Communication | CBE: Model Strategy TYP: Knowledge

5. Define the four product categories used in the Boston Consulting Group (BCG) product-portfolio analysis.

ANS:
Answer not provided.

PTS: 1 DIF: Moderate
NAT: AACSB: Communication | CBE: Model Product TYP: Knowledge

6. Explain the different types of growth strategies that can be used by a strategic business unit.

ANS:
Answer not provided.

PTS: 1 DIF: Moderate
NAT: AACSB: Communication | CBE: Model Marketing Plan TYP: Knowledge

7. Describe the two major components of marketing strategy. What should marketing managers consider when developing marketing strategy?

ANS:
Answer not provided.

PTS: 1 DIF: Easy
NAT: AACSB: Analytic | CBE: Model Strategy TYP: Knowledge

8. Discuss the creation of a marketing plan. What are the major components of a marketing plan?

ANS:
Answer not provided.

PTS: 1 DIF: Moderate
NAT: AACSB: Communication | CBE: Model Marketing Plan TYP: Knowledge

9. What is internal marketing? Why is it helpful for a firm to initiate an internal marketing program?

ANS:
Answer not provided....