Defining Marketing
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- Date Submitted: 10/10/2011 09:20 AM
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Defining Marketing
September 12, 2011
Defining Marketing
If someone were to walk through town asking what is marketing, he or she would receive many answers. Marketing to one organization can mean something different to another. Marketing can be defined from the organizations point of view or from the advertisers point of view. Nonetheless, marketing no matter how defined is important to any organization.
Personal Definition
My personal definition of marketing is a tool that an organization uses to promote new items, attract new customers, or make the organization known. Promoting new items, attracting new customers, and making the organization known each lead to the main reason, which is to make a profit. Marketing allows the organization to let customers know who they are and what they do. It also allows an organization to promote what they do, which in turns attracts new customers while keeping their old customers coming back. Based on this definition marketing is important for an organization to be successful. If the customers do not know the organization exists or the type of products or services the organization offers than the organization will not earn a profit, thus making them unsuccessful. For example Starbucks is an extremely successfully business throughout the United States using different types of marketing strategies. In a small town whether the organization is small or big like Starbucks marketing is key to success. Promoting new products will attract customers. Marketing also let the local residents know that there is a Starbucks and ready to serve.
First Definition
While researching the definition of marketing, I found that there are many different definitions for marketing. The first definition of marketing is from...
September 12, 2011
Defining Marketing
If someone were to walk through town asking what is marketing, he or she would receive many answers. Marketing to one organization can mean something different to another. Marketing can be defined from the organizations point of view or from the advertisers point of view. Nonetheless, marketing no matter how defined is important to any organization.
Personal Definition
My personal definition of marketing is a tool that an organization uses to promote new items, attract new customers, or make the organization known. Promoting new items, attracting new customers, and making the organization known each lead to the main reason, which is to make a profit. Marketing allows the organization to let customers know who they are and what they do. It also allows an organization to promote what they do, which in turns attracts new customers while keeping their old customers coming back. Based on this definition marketing is important for an organization to be successful. If the customers do not know the organization exists or the type of products or services the organization offers than the organization will not earn a profit, thus making them unsuccessful. For example Starbucks is an extremely successfully business throughout the United States using different types of marketing strategies. In a small town whether the organization is small or big like Starbucks marketing is key to success. Promoting new products will attract customers. Marketing also let the local residents know that there is a Starbucks and ready to serve.
First Definition
While researching the definition of marketing, I found that there are many different definitions for marketing. The first definition of marketing is from...