Difinitions and Explanation
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- Date Submitted: 01/04/2011 08:46 AM
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Definition of word market:
“the word market has been taken Latin word ‘MARKATUS’ which means a place where buying and selling of goods and services takes place”
It also have a origin from Arabian word ‘MARKATUS’.
Definition of marketing :
It is a process through which goods/services are delivered from produces to potential customers through in new customers need and wants in order to attain customer superior value and satisfaction as well as good of organisation
“Marketing is the study of exchange process especially those associated with the provision of goods and services”
2. Classic Definitions by Philip kotler:
“Marketing is the human activity directed at satisfying needs and want through an exchange process”
1. Modern definition By Philip kotler:
“Marketing is a social and managerial process by which
Individual and groups obtain what they need and want through creating and exchange product and value with other”
Definition by the American Marketing Association (AMA)
as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing is a product or service selling related overall activities
He term developed from an original meaning which referred literally to going to a market to buy or sell goods or services. Seen from a systems point of view, sales process engineering marketing is "a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new approaches."
Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong...
“the word market has been taken Latin word ‘MARKATUS’ which means a place where buying and selling of goods and services takes place”
It also have a origin from Arabian word ‘MARKATUS’.
Definition of marketing :
It is a process through which goods/services are delivered from produces to potential customers through in new customers need and wants in order to attain customer superior value and satisfaction as well as good of organisation
“Marketing is the study of exchange process especially those associated with the provision of goods and services”
2. Classic Definitions by Philip kotler:
“Marketing is the human activity directed at satisfying needs and want through an exchange process”
1. Modern definition By Philip kotler:
“Marketing is a social and managerial process by which
Individual and groups obtain what they need and want through creating and exchange product and value with other”
Definition by the American Marketing Association (AMA)
as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing is a product or service selling related overall activities
He term developed from an original meaning which referred literally to going to a market to buy or sell goods or services. Seen from a systems point of view, sales process engineering marketing is "a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new approaches."
Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong...