Disney

Walt Disney Inc.
Brandy Anderson
Cody Bartos
Jessica Edmunds
Amy Sobolewski
Kelly Stevenson
Ryan Vincent

HCRM 201
November 6, 2000
Table of Contents

  I. Introduction 2
  II. History 3
III. Firm Identification 6
  IV. Organizational Structure 7
  V. Career Paths 10
  VI. Target Market 11
VII. Retail Mix 12
VIII. Merchandising Channels and Procedures 14
  IX. Store Design 15
  X. Disney News 16
  XI. The Future 19
XII. Conclusion 22
XIII. Reference List 23

Introduction

Disney is an enormous entertainment corporation that was built upon one man’s vision and imagination, that man was Walt Disney. This corporation encompasses many different entities of entertainment for people of all ages.   It all began 75 years ago when Walt Disney single-handedly developed his first animated feature film.   From here it blossomed into an empire of theme parks, vacation resorts, and merchandising channels.   Through this magical kingdom a sense of euphoria is created, allowing all that visit to briefly return to childhood, a place where they can wish upon a star and have their dreams come true.
Walt Disney’s wish for those who visit is stated on a plaque in Disney’s Town Square.   It reads as follows:
TO ALL WHO COME TO THIS HAPPY PLACE:
WELCOME.
DISNEYLAND IS YOUR LAND.   HERE AGE
RELIVES FOND MEMORIES OF THE PAST…
AND HERE YOUTH SAVOR THE CHALLENGE
AND PROMISE OF THE FUTURE.
DISNEYLAND IS DEDICATED
TO THE IDEALS, THE DREAMS, AND THE HARD
FACTS THAT HAVE CREATED AMERICA…
WITH HOPE THAT IT WILL BE A SOURCE OF
JOY AND INSPIRATION TO ALL THE WORLD
JULY 17, 1955.
History
“May all your dreams come true!”   Who was the creator of this unforgettable phrase, Mickey Mouse, and won thirty Academy Awards?   Who else, but the great Walt Disney.   Walt Disney was born in Chicago on December 15, 1901.   Walter Elias Disney was the fourth son of Elias...