Domestic Competitors in India's Personal Care Market
- Submitted by: SophiaJones
- Views: 70
- Category: Other
- Date Submitted: 01/28/2016 01:06 AM
- Pages: 3
- Report this Essay
Market reports on India presents the latest report on “Domestic Competitors in India's Personal Care Market” http://www.marketreportsonindia.com/consumer-goods-market-research-reports-13534/domestic-competitor-personal-care-india.html This report analyzes the strategies of five major personal care manufacturers founded and headquartered in India: Godrej, Marico, Dabur, ITC, and Wipro.
28thJan 2016, – Navi Mumbai, India: Market reports on India presents the latest report on “Domestic Competitors in India's Personal Care Market”. The report compares these companies in terms of total size, high level business objectives, product category presence and innovation strategy .
Summary
This report analyzes the strategies of five major personal care manufacturers founded and headquartered in India: Godrej, Marico, Dabur, ITC, and Wipro. The report compares these companies in terms of total size, high level business objectives, product category presence and innovation strategy, geographic presence and expansion strategy, and acquisition history and strategy.
Key Findings
- Godrej, ITC, and Wipro are major players in the personal hygiene category, primarily through bar soap, which is by far the largest subcategory, worth over $2.2bn. Companies looking to expand in India will find the bar soap category well saturated, but there is plenty of growth waiting to be captured in other categories.
- Each of the top five Indian personal care manufacturers has a stronghold in at least one product subcategory: Godrej in hair coloring and bar soap, Marico in hair oil, Dabur in ayurvedic/"natural" toothpaste and hair oil, ITC in deodorants, and Wipro in bar soaps. Companies looking to expand in these spaces need to take particular note of these strengths.
- Godrej and Wipro each have about half of their sales outside India, have been most active in acquisitions, and have large cash reserves available for making new acquisitions. These two companies are the biggest...
28thJan 2016, – Navi Mumbai, India: Market reports on India presents the latest report on “Domestic Competitors in India's Personal Care Market”. The report compares these companies in terms of total size, high level business objectives, product category presence and innovation strategy .
Summary
This report analyzes the strategies of five major personal care manufacturers founded and headquartered in India: Godrej, Marico, Dabur, ITC, and Wipro. The report compares these companies in terms of total size, high level business objectives, product category presence and innovation strategy, geographic presence and expansion strategy, and acquisition history and strategy.
Key Findings
- Godrej, ITC, and Wipro are major players in the personal hygiene category, primarily through bar soap, which is by far the largest subcategory, worth over $2.2bn. Companies looking to expand in India will find the bar soap category well saturated, but there is plenty of growth waiting to be captured in other categories.
- Each of the top five Indian personal care manufacturers has a stronghold in at least one product subcategory: Godrej in hair coloring and bar soap, Marico in hair oil, Dabur in ayurvedic/"natural" toothpaste and hair oil, ITC in deodorants, and Wipro in bar soaps. Companies looking to expand in these spaces need to take particular note of these strengths.
- Godrej and Wipro each have about half of their sales outside India, have been most active in acquisitions, and have large cash reserves available for making new acquisitions. These two companies are the biggest...