Dr Martens
- Submitted by: swaziscot
- Views: 473
- Category: Other
- Date Submitted: 05/29/2013 10:08 AM
- Pages: 5
- Report this Essay
DR. MARTENS HISTORY
By Martin Roach
When the Dr. Martens boot first catapulted from a working-class essential to a countercultural icon back in the 1960s, the world was pre-internet, pre-MTV, pre-CD, pre-mp3s, premobile phones… hey, they’d only just invented the teenager. In the years before the boot’s birthday, 1st April, 1960, kids just looked like tribute acts to their parents, younger but the same. Rebellion was only just on the agenda for some - for most kids of the day, starved of music, fashion, art and choice, it was not even an option. But then an unlikely union of two kindred spirits in distinctly different countries ignited a phenomenon. In Munich, Germany, Dr Klaus Maertens had a garage full of inventions, including a shoe sole almost literally made of air; in Northampton, England, the Griggs family had a history of making quality footwear and their heads were full of ideas. They met, like a classic band audition, through an advert in the classified pages of a magazine. A marriage was born, an icon conceived of innovation and self-expression. Together they took risks. They jointly created a boot that defined comfort but was practical, hard-wearing and a design classic. At first, like some viral infection, the so-called 1460 stooped near to the ground, kept a low profile, a quiet revolution. But then something incredible started to happen. The postmen, factory workers and transport unions who had initially bought the boot by the thousand, were joined by rejects, outcasts and rebels from the fringes of society. At first, it was the working-classes; before long it was the masses. Skinheads were the first subculture to adopt the boot in the early 1960s, spilling out of the East End of London, then across Britain and the world; initially non-racist and obsessive about their fashion, by the time the skinhead movement was corrupted with elements of right-wing extremism, Dr Martens had already morphed into a torchbearer for a brave new world. The late 1960s...
By Martin Roach
When the Dr. Martens boot first catapulted from a working-class essential to a countercultural icon back in the 1960s, the world was pre-internet, pre-MTV, pre-CD, pre-mp3s, premobile phones… hey, they’d only just invented the teenager. In the years before the boot’s birthday, 1st April, 1960, kids just looked like tribute acts to their parents, younger but the same. Rebellion was only just on the agenda for some - for most kids of the day, starved of music, fashion, art and choice, it was not even an option. But then an unlikely union of two kindred spirits in distinctly different countries ignited a phenomenon. In Munich, Germany, Dr Klaus Maertens had a garage full of inventions, including a shoe sole almost literally made of air; in Northampton, England, the Griggs family had a history of making quality footwear and their heads were full of ideas. They met, like a classic band audition, through an advert in the classified pages of a magazine. A marriage was born, an icon conceived of innovation and self-expression. Together they took risks. They jointly created a boot that defined comfort but was practical, hard-wearing and a design classic. At first, like some viral infection, the so-called 1460 stooped near to the ground, kept a low profile, a quiet revolution. But then something incredible started to happen. The postmen, factory workers and transport unions who had initially bought the boot by the thousand, were joined by rejects, outcasts and rebels from the fringes of society. At first, it was the working-classes; before long it was the masses. Skinheads were the first subculture to adopt the boot in the early 1960s, spilling out of the East End of London, then across Britain and the world; initially non-racist and obsessive about their fashion, by the time the skinhead movement was corrupted with elements of right-wing extremism, Dr Martens had already morphed into a torchbearer for a brave new world. The late 1960s...