is a multinational public corporation invested in Internet search, cloud
computing, and advertising technologies. Google hosts and develops a number of
Internet-based services and products, and generates profit primarily from advertising
through its Ad Words program. The company was founded by Larry Page and Sergey Brin,
often dubbed the "Google Guys", while the two were attending Stanford University as
Ph.D. candidates.
Great firewall
In 1998 the Communist Party of China Golden Shield project was started
The first part of the project lasted eight years and was completed in 2006. The second part began in 2006 and ended in 2008.
It is estimated that around 30,000 police are employed in this gigantic project.
GOOGLE IN CHINA
Began its operation in September 2000 by offering 24 million web pages in
Chinese language.
By 2002 gained lot of popularity.
By 2003 Google ranked #1 with share of 34.8%
In September 2002 government was installing a new filtering software containing specified words. They installed this software in four public access networks that blocked GOOGLE.
REASON: Users of Google was accessing the restricted pages by government through cached pages.
There by the search speed drastically goes down and sometimes not even accessible
In September 2004 Google launched Google News, by November 2004 Chinese authorities blocked the news in English.
Thereafter Google was unreachable 10% of the times. Google was continuously loosing market share.
By early 2004, users in China started believing that Google was unreliable and started using
alternative search engines. According to Google s Communication and Public Affairs , Vive President ,Elliot Schrage Google was seven times slower than its rival Baidu. Google was not at all happy with the way its services operated in the country.
In 2003 Baidu’s share was 2.5% of the internet search market.