Edsel Failures
- Submitted by: dapsonlee
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- Category: Other
- Date Submitted: 07/20/2011 10:04 AM
- Pages: 9
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CONTENT PAGE
Title Page
1. Executive Summary ……………………………………………………………… 3
2. Introduction ………………………………………………………………………… 4
3. Edsel and its Failures …………………………………………………..……….. 4
• Marketing…………………………………………………………………….. 5
• Pricing …………………………………………………………………………. 5
• Design …………………………………………………………………………. 5
• Mechanical …………….……………………………………………………. 6
4. Lesson from Edsel ………………………………………………………………….7
5. References ……………………………………………………………………………..8
EXECUTIVE SUMMARY
Almost all new products fail in the Global market. In an effort to discover why many great theories, inventions, and innovations fail to come to fruition, the Ford Edsel research will show some reasons for these failures. Were the Ford Edsel theories, inventions, or innovations poorly calculated, or is there a psychological reason behind the failures? Many substantial reasons can be cited for the failure of the Ford Edsel. A few examples are: the design, marketing, the mechanical woes and price hike.
This assignment helps us to investigate as well if there was a breakdown in the resources needed to complete this project? Even though substantial failures can be blamed for such failures, it is usually the company involved that is to blame for the failed adventures of a particular development. The primary goal of this assignment is to learn from product failures so that future product development, design, strategy and implementation will be more successful. The benefits of studying Ford Edsel failures is gaining a better understanding of product failures are important to help prevent future failures. Studying the history of product failures may generate some insight into the reason for those failures and create a list of factors that may increase the opportunity for success. Studying product failures allows ABC designs in the planning and implementation process to...
Title Page
1. Executive Summary ……………………………………………………………… 3
2. Introduction ………………………………………………………………………… 4
3. Edsel and its Failures …………………………………………………..……….. 4
• Marketing…………………………………………………………………….. 5
• Pricing …………………………………………………………………………. 5
• Design …………………………………………………………………………. 5
• Mechanical …………….……………………………………………………. 6
4. Lesson from Edsel ………………………………………………………………….7
5. References ……………………………………………………………………………..8
EXECUTIVE SUMMARY
Almost all new products fail in the Global market. In an effort to discover why many great theories, inventions, and innovations fail to come to fruition, the Ford Edsel research will show some reasons for these failures. Were the Ford Edsel theories, inventions, or innovations poorly calculated, or is there a psychological reason behind the failures? Many substantial reasons can be cited for the failure of the Ford Edsel. A few examples are: the design, marketing, the mechanical woes and price hike.
This assignment helps us to investigate as well if there was a breakdown in the resources needed to complete this project? Even though substantial failures can be blamed for such failures, it is usually the company involved that is to blame for the failed adventures of a particular development. The primary goal of this assignment is to learn from product failures so that future product development, design, strategy and implementation will be more successful. The benefits of studying Ford Edsel failures is gaining a better understanding of product failures are important to help prevent future failures. Studying the history of product failures may generate some insight into the reason for those failures and create a list of factors that may increase the opportunity for success. Studying product failures allows ABC designs in the planning and implementation process to...