Effect of Electronic Gadgets to Students

They say that we are what we
wear.
Clothing
reveals personalities,
culture
,
backgrounds,
age
and many other
personal
things
.
I
n
Finland people are individualists, therefore people
are seen to
carry out their i
ndividual styles
(Tienari
et al.
2009).
Fashion
trends
however
change
by
time and according
to the
season; i
n
order to find the right target audience, it is
important that marketers advertise according to
this
. Fashion clothing advertising varies in
different
countries, therefore advertising companies need to be self
-
regulated; in
Finland
the government has set
standard rules for
advertising
so that
companies
will
promote
ethical and respectful adverts (Consumer Agency 2011).
Fashion industry is a billion
-
dollar industry which employs millions of people around the
world.
According to Barletta (2006) t
he role of women has
changed a lot in the
past
decade; no longer are
wome
n at home cleaning and cooking and waiting
for the men to
come from home; i
t s
eems like the roles have reversed
. Women are more independent and
self
-
conscious and seem to be t
he most powerful consumers
,
therefore it is important that
companies have the app
ropriate adverts for the right target audience.
Fashion clothing
seems to bring confide
n
ce and warmth to an individual,
however consumer needs and
wants vary and it is difficult to discover what they want.
The purpose of advertising is to
reveal conscious
and unconscious needs of consumers (Evans et al. 1996).
It could
be
claimed that advertising aim is to
to get people to buy products.
This study aims to identify the demographical factors that influence consumer behaviour
and also identify the relationshi
p between advertis
ing and consumer behaviour
. A case
study of H&M is used to help analysing this relationship. H&M was chosen for the topic as
it has around 43 stores in
Finland;
therefore it is considered to be
familiar...