HCS/490 – Healthcare Consumer – Trends and Marketing
Yvette Thompson, BSN, MHSA, MBA
December 20, 2010
According to the New York Times, Washington is about to embark on another ambitious government-guided effort to jump-start a market in electronic health records. The program provides a textbook look at the economic and engineering challenges of technology adoption. In the world of technology, inventors are hailed as heroes. Yet it is more subtle forms of innovation that typically determine the impact of a technology in the marketplace and on society. Clever engineering, smart business models and favorable economics are the key ingredients of widespread adoption and commercial success (Wood, Smith 2004).
Electronic Medical Records enables customers to manage patient flow, immediately access patient records in-house or remotely, electronically communicate with the referring physicians and securely send consult notes and clinical data. It allows users to easily review and complete patient histories, past visits, current medications, allergies, labs and diagnostic tests. Its registry reporting and clinical decision support features makes elevating the role of the system from passively collecting information to actively helping providers give the best medical care possible.
All too often doctors spend time with patients discussing symptoms, illnesses, and providing medical advice for which they routinely do not bill for. Why? Perhaps a fast paced office with a waiting room of patients and falling behind in the day’s schedule; too many things to remember beyond the “Chief Complaint.” The patient can log on to a HIPAA compliant and secure web site and complete much of their pertinent information on-line prior to their in-person visit. Data is exchanged in a HIPAA (Health Insurance Portability and Accountability Act) compliant and secure fashion (...