People's attitudes toward success and failure commence during school. If a child's parents would always complete tasks and homework for the child, that child may feel unmotivated to attempt the tasks because he/she thinks that he/she is incapable. However, attitude emotions and emotional intelligence, and motivation can each alter and develop throughout the course of life.
Attitude
Some students do not really want to learn, but they enter college as if it is another milestone, like progressing from baby bottle to a sippy cup. If they have the attitude that they don't really care about education or about the grades they earn, these students could be satisfied with earning a C.
Other students, though, have an attitude that values learning, education, and achieving adult milestones. With this attitude, even a student with an aptitude of a C-learner may concentrate harder, study longer, and earn a B-grade instead of the expected C.
Motivation
Motivation works hand-in-hand with attitude, and for the most part, each is a component of success in any endeavor. In some cases, though, (a bad or poor) attitude can work against motivation. For example, a young man's attitude is the world acts against him and gives all the breaks to people who have better homes, cars, clothing. He has none of these - yet. He feels motivated to go to school, learn a good trade that will earn him good money. He has the aptitude, even though he hasn't always brought home A's in high school. Then, half-way through the first semester, he scores a "C" grade. His negative attitude rears up; he blames the instructor for giving other "better-dressed" students the A's and that he only got a C because "the teachers want me to fail, just like my dad always said I'd fail". Here, the student has a psychological disconnect between his desire and motivation, and his attitude and self-esteem. Usually, a person can have all the desire and motivation in the world, but if he or she suffers from a...