ENG 375: Syllabus
Titans of Business: Independent Labels: Little Labels Big Sound
Five week course, 1 credit: October 29- December 5, 2014
Instructor: Charlene Heldt
ASU Polytechnic
School of Letters and Science
E-mail: Charlene.Heldt@asu.edu or cdheldt@gmail.com
Titans of Business, Independent Labels will explore the significance of the Independent Record labels. We will study the impact on the Music Industry made by the founders, artists and the musical genres.
Required Text: Little Labels Big Sound Rick Kennedy and Randy McNutt, Indiana University Press, copyright 1999. ISBN: 0-253-21434-3
Available at the Downtown Bookstore; you may call and they should send it to you: 602-496-0347
Questions to Explore: Some of the questions and issues we will explore in this course include:
1. Were the founders insightful or greedy?
2. Did the label make the artist or did the artist make the label?
3. Why is the independent Record Label business important?
4. Technological advances and the Music Industry, how are they related?
5. Good management qualities.